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5 Ways to Develop Meaningful LinkedIn Connections
Are you on LinkedIn? Did you setup an account there years ago but rarely leverage your contacts? Perhaps you’re a LinkedIn regular, but you want to take your your efforts to the next level?
This article will reveal five ways you can build meaningful relationships on LinkedIn that will lead to business opportunities.
Is LinkedIn Not Working For You?
Up to this point, you’ve probably focused on building up your connections to grow your online influence and visibility. However, the greater challenge lies in actually going deeper with those connections that you’ve made online. If you’re simply connected to someone but have no further dialogue, what have you really accomplished?
The lifeline of new and existing business is relationships, and having meaningful conversations and in-person meetings are crucial in order to move from the connection phase into the relationship phase.
How can you leverage your professional presence on LinkedIn to connect on a deeper level with people and turn those connections into more meaningful relationships?
#1: Timing Is Everything
The time to go deeper with a connection is when you’re top of mind; after you’ve made a new connection, an introduction, received an introduction, answered a question, received an answer to a question and even after someone has commented on your status update or group discussion!
Action Step: All of these situations give you a reason to take the next step and initiate a related conversation. Give a compliment, ask a question, ask for a favor, ask for advice, or ask for an introduction soon after you’ve had a basic interaction with one of your first-, second- or third-degree connections. Conversations can lead to phone calls, ongoing dialogue and potentially even in-person meetings!
#2: Leveraging Events
If you’re paying attention to what your LinkedIn connections are up to, you may be able to see if they’re planning to attend an upcoming event if it is highlighted in the LinkedIn network. Look for events in your area that you’re also planning to attend or may possibly attend. Live events provide an excellent opportunity to meet and converse with online connections even if they’re second- or third-degree connections!
Action Step: Visit the event RSVP page, determine who’s attending and reach out to one or two of those individuals. You can either send a message (if you have a first-degree or group connection) or an InMailTM (if second or third degree, or no group connection) letting them know that you’ll also be in attendance and that you look forward to the opportunity to meet them in person. This is a very nonthreatening way to get face-to-face and go deeper with your connections of every degree.
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This post was written by David Moceri