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Klout Now Measures Your Influence on Facebook
Social media analytics service Klout, well-known for its Twitter influence measurement scores, has finally launched a version of its platform that determines your influence on Facebook.
Klout currently uses various data points from Twitter to figure out your “Klout Score,” a representation of your influence and ability to compel action by others online. Its Twitter analytics platform takes into account metrics such as retweets, follower counts, list memberships and unique mentioners to calculate everything from who influences you to your “true reach” on Twitter.
Klout’s now trying to do the same thing on Facebook. Once connected to a Facebook account, Klout will pull in data such as likes, comments and your friendship network in order to determine your influence on Facebook. It can take up to 72 hours for the data to be processed and your Klout score to be updated.
Instead of representing Facebook and Twitter with different scores, Klout has decided to integrate them into a single Klout Score. If you’re worried that connecting your Facebook account to Klout will drop your score, the company says that “there is no risk that your Klout will go down.” The company claims that most Klout scores will rise due to the inclusion of Facebook in the overall platform.
Earlier this year, Klout raised $1.5 million in Series A funding from Mayfield Fund, Lucid Ventures, ff Asset Management, Paige Craig and others. The company has recently been using Klout data to offer online influencers perks, including free Virgin America flights and free tickets to events.
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