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3 Best Practices of Conversion Rate Optimization

Published: October 13, 2010 // Author: David Moceri

Conversion rate optimization is “everywhere” these days, from Twitter, to publications, to conferences and beyond.  But while it’s gaining steam in the industry, it’s still a relatively new initiative for…

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10 Deadly Online Marketing Mistakes

Published: October 13, 2010 // Author: David Moceri

And if you’re an expert in PPC, SEO, Social media, and social media monitoring this isn’t for you. This is an overview for people who either have only one expertise,…

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A Monetization Model Worth Trying: Video CPA

Published: October 13, 2010 // Author: David Moceri

Being in online marketing for a bit more than two years, I am now at that stage when getting traffic and promoting a resource is not a problem any more:…

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7 MS Adcenter Improvements I Dream About

Published: October 13, 2010 // Author: David Moceri

MS Adcenter has a slightly higher ROI than other major PPC alternatives. However, this is where its dominance ends. Adcenter is plagued with small design problems that are not only…

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Prequalifying PPC Traffic to Improve Cost Efficiencies

Published: October 13, 2010 // Author: David Moceri

Qualifying the Financial Services traffic that is sent to your sites/landing pages/online applications is becoming a reoccurring theme for the majority of clients.  I hear, “Great, my traffic is up…

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A Holistic Approach to PPC

Published: October 13, 2010 // Author: David Moceri

Paid search is hot. Well, it’s been hot for a while — at least the past 5 years. And it continues to grow: according to eMarketer, search spending will reach…

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On Branding, Blogging, and Link Ponds

Published: October 13, 2010 // Author: David Moceri

To those of you who are still wary of allowing your ideas and stories to traverse the web, this one’s especially for you. Today I’ll let you in on a…

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Pay Per Fan: What Big Brands Are Paying For Facebook Fans

Published: October 13, 2010 // Author: David Moceri

Although it may sound weird or repulsive to some purists, brands have been buying fans on a cost per fan basis for months (some for many moons). Cost Per Fan…

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5 Facebook Fan-Acquisition Strategies

Published: October 13, 2010 // Author: David Moceri

Contextual advertising is targeted advertising that typically occurs on a banner or pop-up ad on a website. Contextual ad systems target advertising to a specific user based on the keywords…

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How a Fortune 1,000 Company Got 88,000 Facebook Fans in 4 Weeks, and Only Paid For Half of Them

Published: October 13, 2010 // Author: David Moceri

My major focus the last three months has been Facebook advertising. I’ve been trying to figure out how to get awesome results with Facebook ads. It’s been a personal challenge,…

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