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Email Still Tops Facebook for Keeping in Touch – eMarketer

Published: October 12, 2010 // Author: David Moceri

Content-sharing has become a staple of internet usage for most online adults. Research from Chadwick Martin Bailey found that three-quarters of web users are likely to share content with friends…

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Mobile Consumers See Value in Advertising – eMarketer

Published: October 11, 2010 // Author: David Moceri

A recent study by mobile ad network InMobi and comScore uncovered some good news for marketers: Consumers are getting more comfortable with seeing ads on their mobile devices. Of the…

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When Eyeballs and Dollars Don’t Match Up – eMarketer

Published: October 8, 2010 // Author: David Moceri

No one can be faulted for thinking that the size of someone’s Facebook friends list is a proxy for that person’s level of influence. After all, people who are influential…

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Blog Marketing to Moms Is About More Than Parenting – eMarketer

Published: October 8, 2010 // Author: David Moceri

Moms who blog have become important marketing partners and powerful allies, spreading the word about products and services to the 32 million moms who go online in the US.These mothers…

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3 Requests for Twitter As It Gives Monetization Another Try

Published: October 7, 2010 // Author: David Moceri

Despite its huge user base, Twitter is having a difficult time nailing down how to monetize them. The site’s latest strategy was laid out by COO Dick Costolo during a…

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PR, News Releases, and Why They’re Marketing Tools

Published: October 7, 2010 // Author: David Moceri

Who said you should only send press releases to journalists? Why not send them directly to your buyers? You can reach millions of buyers with press releases. Stay in touch…

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How the Web Buyer is Changing the Way You Market

Published: October 7, 2010 // Author: David Moceri

In his book “Commonsense Direct and Digital Marketing,” acclaimed marketer Drayton Bird highlights not only how direct marketing is still relevant, but how it can adapt to the buyer even…

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Make Your Company a Player On the Social Web

Published: October 7, 2010 // Author: David Moceri

In a recent article on AdAge.com, several “players” on the social scene argued where media agencies would go in the future, how they would evolve. The result was a large…

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Finding The “Who” in Blog Marketing

Published: October 7, 2010 // Author: David Moceri

You may enjoy reading blogs from time to time and find that some simply stand out to you far more than others. You may even have a blog for your…

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Podcasts Yield High Return on Investment for Businesses

Published: October 7, 2010 // Author: David Moceri

A podcast is a lot like a Website. A podcast series (i.e. routine podcasts from podcaster or Internet radio podcast show like Radiospectives) is a lot like a blog. At…

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