PR, News Releases, and Why They’re Marketing Tools


Who said you should only send press releases to journalists? Why not send them directly to your buyers? You can reach millions of buyers with press releases. Stay in touch with your current clients, create buzz about your company, products and services, and create brand awareness – all with online press releases.

In his book, “The New Rules of Marketing & PR,” David Meerman Scott highlights how press releases, also known as news releases, have never been just fodder for the press. In fact, there is a huge market of buyers interested in up to date knowledge on certain topics, from stocks to technologies. In addition, both B2B and B2C buyers search for products daily, and a well-written press release can help them find yours.

News releases are changing the landscape of the Web; the proof is in the results. Let’s go over more detailed reasons why your online business can use news releases to stand out.

Millions Read Them
The role of public relations is beyond handling the media. Really, the big news hits immediately, not when a journalist gets a news release and publishes an excerpt weeks later. Could you afford to wait if a company whose stock you’ve been watching sold to a billion dollar corporation for a billion dollar number? No, because you, like millions of others, would want to know immediately.

Stay in Touch
Businesses always connect, with clients and other businesses. But with the Web, connecting is easier and faster than ever before. Instead of focusing on snail mail, you can publish your news instantly across the Web and even directly to inboxes with online press releases. This is a great way to connect with other business, let everyone know what’s going on at your company and feed your clients your best marketing pitch.

Appeal to Your Buyers
Why do buyers surf the Web? They’re looking for fun, solutions to problems, and information on topics of interest. News releases used to be only for the media, but now it’s a reality that you can create more results, get more leads and generate more sales by sending them directly to your buyers. Buyers are reading news releases all the time now, straight from Google News results or on social bookmarking sites like Digg and Propeller.

Optimization is Key
Search engine optimization combined with online news releases will work in your favor to create better exposure. Why shouldn’t you just write them and send them? Because buyers across all industries search online, and they search online they use keywords to help them find exactly what they’re looking for. If your release is buried under 10 pages of Google search results, chances are, your consumer isn’t going to find it. A well-optimized news release can show up on the first page of Google, as well as Google news and can impact your site’s traffic immediately.

Not only that, but you can place anchor text links (or links using your keywords) in your press release that will link back to your Website, giving your Website quality inbound links. These are one of the most effective strategies to improve a Website’s natural ranking.

Get Them Involved in the Sales Process
Your news releases can open new doors to online marketing, brand awareness, and brand loyalty. If you get buyers involved, that creates brand awareness and recognition. If you can earn brand loyalty, that’s called success.

Contact HeyGoTo at (702) 475-4227 or go to www.HeyGoTo.com today to find out how we can help you! To read more industry information go to the HeyGoTo Blog at http://heygoto.com/wordpress/

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This post was written by David Moceri