Archives
2011 Trends: Census Highlights Demographic Shifts – eMarketer
Published: November 30, 2010 // Author: David Moceri
The overall growth of the online population in the US is stagnating, and most future growth will come from increases in minority audiences including Hispanics, blacks, seniors and children.Hispanics via…
Leveraging Best Practices for Social Media – eMarketer
Published: November 24, 2010 // Author: David Moceri
Brands and marketers have different levels of participation in the social media space, but many have similar goals and strategies. The “2010 Social Media Benchmarking Study” from Ketchum and FedEx…
Don’t Create an App for Apps’ Sake – eMarketer
Published: November 23, 2010 // Author: David Moceri
The trendiness of mobile apps has made them a popular tactic among some marketers who want the latest, coolest thing�even if it doesn’t always make sense for their brand. In…
Could Brands Improve Their Outreach to Bloggers? – eMarketer
Published: November 18, 2010 // Author: David Moceri
Blogs are not the hottest social media trend of the moment, but they remain a powerful platform for self-expression�and for brand and product recommendations. eMarketer estimates that 51% of US…
Bright Picture for US Online Holiday Sales – eMarketer
Published: November 17, 2010 // Author: David Moceri
eMarketer predicts US online holiday season sales, defined as all online sales in November and December, will build on a strong 2009 showing and rise a further 14.3% over the…
Have Click Rates Finally Stopped Declining? – eMarketer
Published: November 17, 2010 // Author: David Moceri
One of online marketers’ simplest metrics to keep track of, the clickthrough rate, has been in decline for years. As many recognize the importance of other measures in determining the…
What Are the Benefits of Email-Social Media Integration? – eMarketer
Published: November 15, 2010 // Author: David Moceri
Several studies have shown that a majority of email marketers are making use of social media tactics, both to boost their social media efforts as well as to improve email…
How Marketers Can Keep Brand Fans on Board – eMarketer
Published: November 13, 2010 // Author: David Moceri
Social media marketers who have successfully attracted fans of their brand to their Facebook or Twitter page have only just begun their real task: keeping those fans interested and engaged,…
Fortune 500 Nearly Doubles Use of Twitter – eMarketer
Published: November 11, 2010 // Author: David Moceri
America’s biggest corporations have dramatically increased their participation in Twitter, according to “The Fortune 500 and Social Media,” a yearly report from the Center for Marketing Research at th via…
For College Students, Mobile Web Is the Norm – eMarketer
Published: November 9, 2010 // Author: David Moceri
For College Students, Mobile Web Is the Norm – eMarketer.