Archives
Maintaining Engagement on Large Facebook Pages – eMarketer
Published: July 7, 2011 // Author: David Moceri
Boosting likes and comments a balancing act as fan base grows. March 2011 research from link-sharing solutions provider Visibli found that among Facebook pages with at least 100,000 “likes,” engagem…
Social Media Brings New Engagement to TV – eMarketer
Published: June 30, 2011 // Author: David Moceri
Live-tweeting supports live viewing. Social media is bringing dramatic changes to nearly every aspect of the TV business. Viewers are using Facebook and Twitter to comment about shows before, during…
Mobile Activities Rival PC for Smartphone Owners – eMarketer
Published: June 27, 2011 // Author: David Moceri
Video viewing, social networking become common smartphone activities. Rising smartphone penetration is significantly changing the way people use their mobile devices, making activities convenient via Mobile Activities Rival PC for…
The Divergent Demographics of Groupon and LivingSocial – eMarketer
Published: June 27, 2011 // Author: David Moceri
Targets, advertising strategies vary. Daily deal sites Groupon and LivingSocial saw their audiences approximately triple in the year to April 2011, with gains of 250% and 182%, respectively, accordin via…
Mobile Activities Rival PC for Smartphone Owners – eMarketer
Published: June 27, 2011 // Author: David Moceri
Video viewing, social networking become common smartphone activities. Rising smartphone penetration is significantly changing the way people use their mobile devices, making activities convenient via Mobile Activities Rival PC for…
Consolidation of Online Ad Market Continues as Google Grabs More Share – eMarketer
Published: June 21, 2011 // Author: David Moceri
Its great when Google has competition. We all win! Facebook becomes No. 3 ad-selling company in US. More than two-thirds of US online ad spending will go to just five…
Groupon and the Online Deal Revolution – eMarketer
Published: June 14, 2011 // Author: David Moceri
Digital coupons put a new spin on an old marketing tool. While the vast majority of coupons are still clipped from Sunday newspaper inserts, digital coupon usage is growing rapidly….
Online Coupons Reach Nearly Half of Web Users – eMarketer
Published: June 7, 2011 // Author: David Moceri
88.2 million US adults will redeem an online coupon this year. A digital revolution in couponing coupled with the belt-tightening of the recession have combined to make coupons cool among…
What’s Next for LinkedIn? – eMarketer
Published: May 26, 2011 // Author: David Moceri
Fast growth in key international markets. On May 19, LinkedIn became the first US social network to go public, leading the way for future social media IPOs. As the media…
Facebook Success Beyond the Like – eMarketer
Published: May 20, 2011 // Author: David Moceri
Marketers must look beyond fan count to find real success. Having a branded Facebook page has become near-essential for many businesses. As such, companies should give as much thought and…