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34 Tips for Businesses using YouTube
Expertise and Thought Leadership
- Find any previous recordings of presentations you’ve given, or any other valuable video that you can think of. This will demonstrate authority and public speaking skills.
- Record PowerPoint presentations or share slides from presentations that weren’t recorded.
- Create short videos of valuable tips of interest to your clients and prospects to show off your expertise.
- Conduct an interview with an expert.
- Turn your podcasts into videos, to expand your reach.
- Engage with the YouTube community by leaving comments and uploading video responses to videos on topics related to your business or industry.
- Enhance your videos using YouTube’s special features, such as annotations, audioswap, insight, language options and quick capture.
- Record a (behind the scenes) important meeting to share with employees, shareholders and others. This should be appropriate for others outside of your organization to see.
Marketing and Advertising
- Set up a channel to reflect your brand and engage with others. Here’s an example from The White House.
- Choose a user name that reflects your brand for your channel URL.
- Cross promote to social and other marketing channels by adding your channel URL to marketing collateral and social network profiles.
Post customer video testimonials to add to your credibility.
- Put together a creative video explaining your product or service.
- Show your product in action using movie trailer-style: fast, creative and catchy.
- Show the results of someone using your services.
- Promote your events using recordings of previous events.
- Introduce your staff to add a ‘human’ element.
- Take viewers on a tour of your offices and city to help them feel connected with you.
- Ask others to use your product in their videos (like product placement in movies) and cross-promote each other.
- Post links to your videos on various social networks.
- Look into YouTube Promoted Videos to reach your target through contextually-relevant search results.
- Use Google AdWords on Google Content Network, which includes sites like YouTube. These use text-based ads and don’t require a video from your business. Research the Placement Tool to identify the best placements for your ads.
- Earn money from your videos by entering into a partnership with YouTube.
- Run a contest.
- Add Call-to-Action overlays to your videos to drive traffic to your web site.
- Study your channel’s performance with the integrated Google Analytics andYouTube Insight to make the most of your videos.
- Display company information in every video including name, URL, phone number and email address.
- Create “how to” videos to help your customers use your product or service.
- Post solutions to common product or service problems.
- Answer customer-specific questions using videos. Imagine how surprised a customer will be when you point them to a video with the answer!
- Embed videos on your web site on appropriate pages, including customer support and product tours.
- Post a blog entry discussing a problem and include a video for visual support.
- Go the extra mile by adding closed-captions or subtitles to your videos. Remember that not everyone can watch or hear videos in the same way.
- Show a work-in-progress project to a customer for review and approval, without the need for a face-to-face meeting or in-person demo.
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This post was written by David Moceri