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What Are Alternatives to Social Media ROI Metrics?

Published: August 31, 2015 // Author: David Moceri

Measuring social media success has been a hot button issue since the first business spent the first hour on social media engagement. Often times, pundits will point to return on…

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What Does Real Social Media Success Look Like?

Published: August 31, 2015 // Author: David Moceri

As I’ve been able to travel and meet marketers all over the U.S. and in other countries, I am always interested in learning how companies are viewing the value of…

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When Social Goes Wrong: Customer Relations Fiascos

Published: August 31, 2015 // Author: David Moceri

Our friends at GetSatisfaction put together this excellent graphic telling six tales of social media turning sour on major companies. There are lessons to be learned from each as businesses…

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Will the visual design of your pages help your SEO?

Published: August 31, 2015 // Author: David Moceri

If you have worked on SEO over the years, you know that a lot of different factors lead to your organic search success, but the visual appearance of your pages…

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WiMAX 4G Coming to New York City, San Francisco and Los Angeles in 2010

Published: August 31, 2015 // Author: David Moceri

The next-next generation U.S. wireless technology is preparing itself for primetime in major metropolitan areas. New York City, San Francisco and Los Angeles will each have 4G WiMAX by the…

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Yahoo Mimics Facebook Connect With “Y Connect”

Published: August 31, 2015 // Author: David Moceri

Yahoo will soon launch a service called “Y Connect” with features very similar to those of Facebook Connect — portable identity management, integrating Yahoo content on third-party websites, and sharing…

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How to Add Singular and Plural Keywords to Your Page Titles

Published: August 31, 2015 // Author: David Moceri

This post is a short response to a question I received via email last week. The question was how to do deal with singular and plural versions of a keyword in that…

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How Long Does It Take? SEO and Organic Marketing Results

Published: August 31, 2015 // Author: David Moceri

A question I seem to be getting a lot these days has to do with search engine optimization (SEO) and how long it takes to see tangible results from your…

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How Google may Manage Reputations for Reviewers and Raters

Published: August 31, 2015 // Author: David Moceri

Do reviews of businesses and products at Google influence how well those might show up in Place searches or product searches? It’s possible that they may, and a bigger question…

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Hands-On Tips For Link Building

Published: August 31, 2015 // Author: David Moceri

One issue we seem to come across quite a lot as a search consultancy is helping clients do their own link building. As we all know, link building can be…

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