Is Facebook and Twitter posting becoming a bit time consuming and redundant with no sign of effectiveness in reaching your…
Digital Marketing Essentials for 2016
As a small business owner, YOUR PRESENCE IS WHAT MATTERS MOST be it online or offline, and when it comes to presence
So what are the latest and most effective digital marketing tools that will take your business to the next level in 2016….
Digital marketing in 2016: Trends, tips and the new role of content
Content is King
And it is expected to play an even bigger role in 2016 digital marketing.
Developments in publishing, creative and targeting technology have made content creation highly accessible for all marketers, from small businesses to even the largest enterprises.
Keep Your Website Consistent
Heading sizes, font choices, coloring, button styles, spacing, design elements, illustration styles, photo choices, etc. Everything should be themed to make your design coherent between pages and on the same page. In order to provide your user with a user-friendly experience as they navigate through your website, it is important that they know they are still on your website.
Have a Mobile Friendly Website
This is an important local digital marketing tip for any business. But for local businesses, it can be even more essential. Customers who are looking for a restaurant, store or other local business are likely to do a search on their phone or mobile device. If you don’t have a mobile-optimized site, not only will it be difficult for them to interact with your site, but it will also be difficult for them to find it in the first place.
A Social Media Plan
Believe it or not, users spend approximately 3 hours on social media each day. That means your business has ample opportunity to reach brands and consumers across an array of channels. You just need to engage effectively and efficiently.
Despite rumors to the contrary, email marketing is still an effective tool for small businesses. In fact, according to Salesforce, it’s significantly impacting ROI for businesses using it regularly.
Use Images (But Use Them Wisely)
People across the Internet are getting smarter and faster at judging company websites. When they first visit your site they are easily able to pick out a generic stock photo that they have already seen elsewhere or that resembles the non-personal style of stock photography.
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This post was written by David Moceri