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10 Laws of an Effective Social Media Marketing
This topic is more about the law of social marketing applied by Susan Gunelius. In her article, she stated that “Leveraging the power of content and social media marketing can help elevate your audience and customer base in a dramatic way. But getting started without any previous experience or insight could be challenging.”
But before we dig in deeper, we must first know what social media marketing is all about.
SO WHAT IS SOCIAL MEDIA MARKETING?
Social media marketing, or SMM, is a form of internet marketing that implements various social media networks in order to achieve marketing communication and branding goals. Social media marketing primarily covers activities involving social sharing of content, videos, and images for marketing purposes, as well as paid social media advertising.
So why is leveraging social media important for your business? Effective Social Media Marketing gives the higher lead for about 100% which is actually higher than the outbound marketing but the question is, how it gets done?Simple. You can simply follow this infographic on 12 steps to social marketing success by BIGEYE:
By following these steps, you can market the product through different types of social media like Facebook, Instagram, Twitter, Pinterest, Google+, LinkedIn, Youtube and all other popular social media networks available on the internet. But before doing so, you must also follow the laws along with it.
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THE 10 LAWS OF SOCIAL MEDIA MARKETING BY SUSAN GUNELIUS:
LAW #1 – LISTENING
Success with social media and content marketing requires more listening and less talking. Read your target audience’s online content and join discussions to learn what’s important to them. Only then can you create content and spark conversations that add value rather than clutter to their lives.
LAW #2 – FOCUS
It’s better to specialize than to be a jack-of-all-trades. A highly-focused social media and content marketing strategy intended to build a strong brand has a better chance for success than a broad strategy that attempts to be all things to all people.
LAW #3 – FOCUS
Quality trumps quantity. It’s better to have 1,000 online connections who read, share and talk about your content with their own audiences than 10,000 connections who disappear after connecting with you the first time.
LAW #4 – PATIENCE
Social media and content marketing success doesn’t happen overnight. While it’s possible to catch lightning in a bottle, it’s far more likely that you’ll need to commit to the long haul to achieve results.
LAW #5 – COMPOUNDING
If you publish amazing, quality content and work to build your online audience of quality followers, they’ll share it with their own audiences on Twitter, Facebook, LinkedIn, their own blogs and more.
This sharing and discussing of your content open new entry points for search engines like Google to find it in keyword searches. Those entry points could grow to hundreds or thousands of more potential ways for people to find you online.
LAW #6 – INFLUENCE
Spend time finding the online influencers in your market who have quality audiences and are likely to be interested in your products, services, and business. Connect with those people and work to build relationships with them.
If you get on their radar as an authoritative, interesting source of useful information, they might share your content with their own followers, which could put you and your business in front of a huge new audience.
LAW #7 – VALUE
If you spend all your time on the social Web directly promoting your products and services, people will stop listening. You must add value to the conversation. Focus less on conversions and more on creating amazing content and developing relationships with online influencers. In time, those people will become a powerful catalyst for word-of-mouth marketing for your business.
LAW #8 – ACKNOWLEDGEMENT
You wouldn’t ignore someone who reaches out to you in person so don’t ignore them online. Building relationships are one of the most important parts of social media marketing success, so always acknowledge every person who reaches out to you.
LAW #9 – ACCESSIBILITY
Don’t publish your content and then disappear. Be available to your audience. That means you need to consistently publish content and participate in conversations. Followers online can be fickle and they won’t hesitate to replace you if you disappear for weeks or months.
LAW #10 – RECIPROCITY
You can’t expect others to share your content and talk about you if you don’t do the same for them. So, a portion of the time you spend on social media should be focused on sharing and talking about content published by others.
Social Media Marketing itself is a long game that is constantly meeting the expectation of your target audiences. Track your results via different types of analytics you prefer and you’ll soon see visible results that you can tweak as you go along with the strategy you are using. You basically just need to plan on your approach and decide which works best for your business. Focus on your top competitors because they’d always be doing things that will go ahead of you and use it as a motivation to improve your strategy.
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This post was written by David Moceri