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6 Effective Lead Generation Ideas for Your Marketing Campaign
I recently bumped into a very interesting #Watercooler discussion regarding lead generation by the use of landing pages to generate more lead.
This podcast is hosted by Chris Smith and Jimmy Mackin, Co-founders of Curaytor.com. It is packed with great information about the best practices, landing page and retargeting reviews that I absolutely agree.
Though if you are new to the marketing industry, or in search of new marketing campaign ideas, this article is definitely meant for you.
Don’t wait until frustration catches up on you and still end up chasing those dead-end leads. Trust me if you get stuck in that kind situation it’s either you are wasting your time or money and maybe even doing both mistakes at the same time.
Get better results by learning which of these 8 lead generating ideas for your marketing campaign works for you.
MARKETING IDEA #1: IDENTIFY YOUR LEAD SOURCE
First, identify your lead source before focusing on planning and strategy. This is pretty much applicable to any kind of business there is.
According to Hubspot,
the best three lead sources are email marketing (28%), social media (29%), SEO (30%) and the worst three lead sources, on the contrary, are traditional advertising (3%), trade shows (6%), telemarketing (3%), direct mail (6%), and PPC (12%).
The idea of acquiring more leads is providing some value in return. You may offer free e-books, recommendations, effective strategies and tactics, or case studies through these different form of marketing approach. Almost anything that can be useful to share with the people you want to work with or people who are interested working with you.
MARKETING IDEA #2: CONSIDER MOBILE MARKETING
You should consider creating mobile campaigns and call-to-actions. But before doing so, get the details on how mobile works, how to do it right and know if it’s applicable to your business.
Get the factors based on statistics:
- Native in-stream ads will drive 63.2 percent of all mobile display advertising by 2020
- There are more than 50% of YouTube views come from mobile devices
- 189 million Facebook users are mobile-only.
- 52% of PPC clicks come from mobile.
MARKETING IDEA #3: GENERATE LEADS THROUGH SOCIAL MEDIA
Don’t forget to allocate a budget on your social media marketing campaigns. Whatever you do in terms of marketing, keep in mind that the best platform you can use to achieve a high percentage of lead generation is through social media advertising.
The success of Social Media Campaigns basically start with building an audience, promotion and relationship. You can possibly do that by identifying your target leads on Facebook, Twitter, Google+, et cetera then understand the basics on how reach them. Generate more leads by implementing and testing the strategy used by competitors that worked well. If you think you can do better, that’s a good signal.
MARKETING IDEA #4: LEVERAGE VIDEO CONTENT TO GENERATE LEADS
Let your video speak for you! When you are looking at the best and most effective factors in lead generation, always include a big portion of product or service promotion that video production is involve.
Take for example the #AskGaryVee Episodes of Gary Vaynerchuk of Vaynermedia.com
Users are more likely to convert if you get your ideas and explanation laid in a video promotion. But make sure you produce a quality video content that will keep your audience involved, engaged and inspired.
MARKETING IDEA #5: UPDATE EMAIL MARKETING STRATEGY TO GENERATE MORE LEADS
An email marketing campaign is the most used promotional plan that generates leads, whether these are interested in your product/services or not.
Though it is as effective as it seems in lead generation, you should not forget to keep the content as recent as possible. Don’t overdo it, spamming your leads will only annoy them and it would be difficult to convert them. If they want you, they will never miss an email from you.
Start sending information that your leads expected you to send. If you have limited time on doing that, look into email automation tools such as:
These are just few examples of email marketing platforms you can use for your business. But before even subscribing to one, plan your email marketing strategy wisely. It’s an investment too so make sure you way your efforts, time, and money accordingly.
MARKETING IDEA #6: DIRECT LEADS TO A SALES FUNNEL
This is important above everything else. You didn’t go through all the trouble reading this far just to get good results instantly but to learn how to create a marketing campaign that is effective. Keep in mind that marketing itself works effectively in a system.
Your sales funnel is the overall process of your marketing campaign. The mouth of your funnel is where you gather your leads through awareness until they move down to the bottom of your funnel where those leads turn into sales.
Take everything seriously. Your goal should have a purpose. Think of a strategy that can drive traffic direct them into your sales funnel at the same time. Focus on connecting all marketing campaign elements and find out what is missing.
The best thing you can get in learning new things and understanding the latest trends in lead generation is that you are opening up doors and windows for more opportunities. You can tell how effective your marketing campaigns by number of quality new leads gained and clients retained. Remember that the bigger your funnel becomes the more it is possible to get the leads that you need to grow your business.
Latest posts by David Moceri (see all)
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This post was written by David Moceri