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Online TV Revenues Up as Living Rooms Shift to Digital – eMarketer

Published: April 19, 2011 // Author: David Moceri

Online ad growth fuels revenue increases for television over the web. US online television revenues, including both advertising and user fees, were up more than 34% in 2010, according to…

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Copy Writing – How Our Writing Gets Your Traffic Converting

Published: January 9, 2011 // Author: David Moceri

Copy writing means writing to get your reader to perform a certain action, whether that means clicking a link, signing up, or buying a product. We make sure to use this skill as much as possible, using the best writers available.

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What Shoppers Want from Retail Apps – eMarketer

Published: December 15, 2010 // Author: David Moceri

As more consumers make smartphones their everyday companions, mobile commerce is taking hold. But the mainstream of mobile commerce is not yet based around making purchases via mobile, but in…

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Harnessing the Value of the Digital News Audience – eMarketer

Published: December 14, 2010 // Author: David Moceri

The internet’s popularity as a news source is indisputable, and the number of people who go online to find their news on a daily basis is still growing.In mid-2010, only…

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How to Build a Better Banner Ad – eMarketer

Published: December 14, 2010 // Author: David Moceri

Pity the standard banner ad, the workhorse of the webpage. It does not dazzle with video or rich media or annoy visitors by popping up or under other content. Declining…

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Daily Deals Are All the Rage This Holiday Season – eMarketer

Published: December 10, 2010 // Author: David Moceri

Daily-deal websites are growing in popularity, as bargain-hungry holiday shoppers look for fun and easy-to-give items. Groupon is the most popular of the bunch, accounting for 79% of all US…

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iPad Sales to More Than Double Next Year – eMarketer

Published: December 10, 2010 // Author: David Moceri

Apple will have sold 8.5 million iPads in the US by the end of this year, eMarketer estimates. That makes up the vast majority of total US tablet sales, at…

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Online Ad Spend Continues Double-Digit Growth – eMarketer

Published: December 7, 2010 // Author: David Moceri

The economy may be on an upward trajectory, but continued caution among advertisers will lead to a continued shift toward online advertising, eMarketer forecasts.eMarketer, which forms its forecast via Online…

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2011 Trends: Content Marketing Is Critical – eMarketer

Published: December 1, 2010 // Author: David Moceri

Next year, marketers will need to rethink their approach to advertising and marketing and intensify their focus on creating magnetic content that will naturally attract consumers, rather than relying via…

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2011 Trends: Future of Online Ad Buys – eMarketer

Published: December 1, 2010 // Author: David Moceri

Real-time bidding, which heated up the display ad market in 2010, will continue to gain share in 2011 and become an increasingly significant force for advertisers, publishers and ad networks.For…

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