Tag Archive: Business

Is Google Custom Search Influencing Google Web Search?

Published: August 31, 2015 // Author: David Moceri

This is the second part of a series on Google Custom Search Engines. Why spend so much time looking at Google Custom Search? Here are a few reasons which I’ve…

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SEO with Users’ Help

Published: August 31, 2015 // Author: David Moceri

As search engine algorithms improve, and as competition increases, the pressure on SEOs to think of newer and better strategies to generate traffic to a site increases. While “more traditional”…

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Social Media Plays A Big Role In @Groupon’s Innovative Campaign

Published: August 31, 2015 // Author: David Moceri

Last night, I got the chance to spend some time with the of the Live Off Groupon contest winner: Josh Stevens (@Groupawned).  I learned a lot about the challenges he…

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The Best Tactics in Landing Page Optimization

Published: August 31, 2015 // Author: David Moceri

Welcome back to PubCon! I’m currently sitting on the floor alll the way in the back of the room trying to see the screen. If my back and eyes aren’t…

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The Value of Not Having to Explain

Published: August 31, 2015 // Author: David Moceri

The point: You can be successful by only doing things that are measurable, but, there may be a huge opportunity in unmeasurable media. This is where the risk-takers go. Here’s…

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Want to Lead Corporate Social Strategy?

Published: August 31, 2015 // Author: David Moceri

Few people understand the constant pressure that the corporate social strategist is faced with. On any given day, the pressure can include internal challenges such as culture change, demands on…

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We’ll Always Have Blogging

Published: August 31, 2015 // Author: David Moceri

“Round up the usual suspects.” With all of the Facebook and Twitter commentary, out there, you’d think there’s nothing else of significance worth doing on the Web any more. But…

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