3 Remarkable Secrets of Mobile Marketing Tools and More

November 3, 2016 8:56 am // Author: David Moceri

Watch this one quick video of facts regarding Mobile Marketing Trends and why it dominates by Algoworks:

There are few reasons why businesses should adapt to Mobile Marketing Tools. It’s undeniable that the mobile phone is now the primary tool merchants, service providers and businesses use for marketing.

Additional Facts:

There are over 350 Billion SMS sent globally each month.

With these results it seems almost everyone is using it and if everybody else is doing mobile marketing along with these result. I think it’s time that you should do it too.

There are lots of mobile marketing tools out there that are user-friendly and income generating wise. So we dig in deep to know the advantages of using these mobile marketing tools and why it is beneficial for you.

Tool #1: YELP FOR BUSINESS

With an increase 102 million reviews every month, Yelp has 74% of total page views and 60% of all content (reviews and photos) come from mobile.

That’s 3 out of 4 searches on Yelp were done on a mobile device.

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Yelp for Business is an app for business owners that runs on both iOS and android users.

For business owners, you may search for your business then claim it or add your business and provide valuable information for your customers to see.

So why do you need to be visible on Yelp’s listing? Are there any advantages or benefits?

As an example if you are running a retail store, the biggest advantage is to gain high rating reviews from your customers, which is actually one of the leading features in the app even in any business category you are in like restaurants and stores or a service providers such as Attorneys, Real Estate and Doctors

By using Yelp for Business you can:

Manage Your Own Page
Connect with Your Customers
Grow Your Business
Reservation and Check-in Offers

Business Location and Information: The increasing demand of consumer for online information has met the criteria. Having your business citation available in the directory listings is a great way to advertise and provide customer awareness which also made customer insights feature very useful as a tool.

Important Note: Make sure you get your Name, Category, Address and Phone Number right. Include web URL’s and quality photos as well as your business hours.

Recommendation, Review and Ratings: Social Media has attracted customers solely for recommendations and a good review and ratings have been a deciding factor for customers to make transactions with your business primarily.

Important Note: With certain features within the app, it is easier to interactively respond to customer issues and complaints. So if you choose to respond, try to do it calmly and respectfully. Show them that you care by thanking them. Your visibility within the review page as an owner would make your business trustworthy and reliable.

Tool #2: FACEBOOK

Each day, millions of people use Facebook to engage with business pages. And over half of those people are accessing these pages from their mobile device. Users are not only interacting with businesses on Facebook mobile but, they’re also discovering new business pages.

Facebook Mobile is an app that lets business owners manage up to 50 pages using your mobile phone that runs on both iOS and android.

For business owners, you may add your business and provide valuable information visible to your target reach and customers.

Are there any advantages or benefits?

Absolutely! There are lots of way to engage in Facebook and do different sorts of marketing ideas.

By using Facebook Mobile Apps you can:

Manage Your Own Page
Connect with Your Customers
Grow Your Business Though Groups and Pages
Run Your Own Ads and Campaigns
View Customer Insights

Important Note: Make sure you get your Name, Category, Address and Phone Number right. Include web URL’s and quality photos as well as your business hours.

Customer Engagement: Facebook has attracted customers solely for its overall performance socially that it also became a pool for customer acquisition and retention.

Important Note: If you choose to respond, try to do it calmly and respectfully. Show them that you care by thanking them. They can actually post within you profile page or groups so as an owner, it is your responsibility to show and give a good or bad impact to your customers.

View Insight Feature: The biggest set advantage Facebook has offered are the Insights Tool. You may view the following:

Reach – The total number of people your posts have reached
Page Likes – Number of people engaged in your posts
Video Views – Number of people who viewed your videos
Messages – Shows average response time
Engagement – Total likes, comments, and shares (Display as Reaction Counts)

Important Note: There are more features you can use within the app so it’s best to make a list on how you want to put those campaigns and marketing in action so you can select the best feature that will perfectly work for you.

Tool #3: MAILCHIMP

Email marketing is one of the most popular ways to stay in touch with customers, and there are now many tools that can help you mobile-enable these programs.
They also offer a free plan that will cover 2,000 subscribers and up to 12,000 emails per month.

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Recipients who use mobile phones had unique and total click rates of 2.7% and 3.9%, worse than all other device categories. Though, the statistic shows that of the three platforms, PC users are more likely to click on an email, and those that do tend to click on a larger number of links within that email.

MailChimp finally has the solution by taking step on creating responsive themes and mobile integrations. They have also added a number of mobile features that will allow you to view your email campaign stats, social media integration and manage the list of subscriber from your mobile phone.
So what are the best advantages or benefits?
MailChimp customers can now also take advantage of services such as Chimpadeedoo, which gives customers the ability to sign up for your newsletter via an iPad. Customers visiting your store, restaurant or trade show can sign up on the spot.

By using Mailchimp for Business you can:

Manage Email List and Opt-in Features
Connect with Your Customers
Grow Your Business Using Email Marketing Through Your Mobile
Allows You to Design and Personalize Your Email Template

The most important feature you can have with MailChimp is to provide a personality on your email and make it stand out with credibility as a business owner.

Important Note: Feel free to take advantage on designing and personalizing your email. It is packed with feature that you can use for your email marketing strategy.

There’s a lot of new Mobile Marketing Platforms out there that you may find useful for your business. These are just few of the platforms we normally use for our own projects. I hope this helps if you want to know more and understand how it works. Feel free to reach out!