Shred the Competition with E-Commerce Marketing
Whether you’re selling artwork, clothing, tools or anything else, you’re probably aware that you need to market your business online. There’s a lot that goes into this, like running a regularly updated website, maintaining a strong social media presence, and advertising. That’s why we’re here to help.
Valuable Content Creates Customer Trust
These days, people want to get something for free before they make a purchase. This sounds counter-intuitive, but that’s the way it works. Why?
Because the modern consumer is educated. They already know whether or not they’re going to buy once they reach the point of purchase. That means they need to know all about your business early in the game. Free content like newsletters and embedded videos can increase visitor engagement. This is where HeyGoTo Marketing comes in. We don’t just create great e-commerce marketing content—we create content that gets your business noticed. This is what converts prospects into customers and customers into repeat buyers who refer their friends.
Social Media Management
It today’s shifting marketplace, a buyer could easily make or break your business by what they share on social media. This is why it’s so important to have an active social media profile. You need to be able to navigate and understand both the mood of your clients and that of the market as a whole. Networks like Facebook, Twitter, and LinkedIn give you a great way to do this.
Our e-commerce marketing team focuses on tested online customer engagement methods that get you the social signals you need. Social media gives your business a great way to stay in touch with your customer base.
Online businesses have different marketing needs than do local brick and mortar businesses. SEO marketing is a big part of that. Through quality content, link building, and directory submissions, we make sure that your website is front and center when your customer does a Google search for what you offer.
Your website also plays a big role in SEO marketing. Amazon, Facebook and Google have repeatedly proven that slower load times decrease revenue and frustrate visitors. We can adjust your site so that it runs more quickly and gives the user a better experience. In addition, we’ll optimize your website so that it gets better rankings in searches for the relevant keywords.
According to recent statistics, mobile devices may account for 31%-43% of all e-commerce-related holiday traffic in the United States. When you consider that computer manufacturers are blending laptops and tablets, you can see that mobile devices will soon become the preferred choice for most buyers. This is why mobile marketing is such a vital part of your overall e-commerce marketing strategy.
Another way to draw in customers is through PPC (pay per click) ads. Unlike organic ranking, which is based on content, PPC ads sit at the top three slots of each search result page. They’re also available on Facebook and Yelp. A PPC marketing ad in one these top spots can make a huge difference in your profits.
Now is the time to power up your e-commerce marketing strategy. You can be sure that your competitors are doing the same thing, so don’t get left behind. We have all the resources you need to fire up your revenue.