If you want to communicate your product profile and benefits within the shortest possible time, online video marketing offers the best solution. Nothing else comes close to the persuasion, power and effectiveness of a well-designed video message. Videos can even help your brand go viral!
Video ads can also deliver quality traffic to your site. However, many businesses lose out on this because they don’t know how to optimize video content for search engines.
Did you know YouTube is the 2nd largest search engine, and generates 92 billion page views per month? That doesn’t even include videos viewed on phones or those embedded in websites. You can check out Comscore if you are interested in more video marketing statistics.
Why You Need Video Marketing
Video marketing is effective because the average attention span of today’s web users is measured in seconds. You have a limited amount of time before a visitor clicks away from your video and onto another website, so your video has to be informative, to the point, and engaging. Don’t lose potential business and revenue to poor video content!
- People would rather watch videos than read. If you put your company’s products and services in a video, your audience will like it a lot more.
- Good video content will get visitors to spend more time on your website, reducing the bounce rate.
- Your video will increase in ranking if you optimize your video with a robust and SEO-friendly title and description.
- A professional-looking video will improve your business branding and credibility.
- Compared to traditional forms of marketing, online video sharing is fairly new. If you leverage your business with this amazing technology, it will help grow your business.
- Video marketing is just another way to attract relevant traffic, increase leads, and raise overall sales. If your prospects are not watching your video, they are watching your competitors’.
How Can HeyGoTo Help?
At HeyGoTo, we strongly believe in the power of video marketing. As SEO experts, we know what it takes to produce, optimize, and market videos online. We not only provide video creation, but video promotion, tracking analytics, and a detailed perspective of how your message is received.
Video sharing sites are growing in viewership, and are now a valuable mainstream marketing tool. This is all the more reason for you to start using video marketing to your advantage. HeyGoTo can help your business in achieving the exposure and branding that it needs to convert video viewers into customers.
Call HeyGoTo today and see what video marketing can do for you!