Consumers trust friends’ opinions and access them on the go while shopping. As more consumers access social media via mobile devices, it changes the way they research and shop for...
Boosting likes and comments a balancing act as fan base grows. March 2011 research from link-sharing solutions provider Visibli found that among Facebook pages with at least 100,000 “likes,” engagem...
Live-tweeting supports live viewing. Social media is bringing dramatic changes to nearly every aspect of the TV business. Viewers are using Facebook and Twitter to comment about shows before, during...
Video viewing, social networking become common smartphone activities. Rising smartphone penetration is significantly changing the way people use their mobile devices, making activities convenient via Mobile Activities Rival PC for...
Targets, advertising strategies vary. Daily deal sites Groupon and LivingSocial saw their audiences approximately triple in the year to April 2011, with gains of 250% and 182%, respectively, accordin via...
Video viewing, social networking become common smartphone activities. Rising smartphone penetration is significantly changing the way people use their mobile devices, making activities convenient via Mobile Activities Rival PC for...
Its great when Google has competition. We all win! Facebook becomes No. 3 ad-selling company in US. More than two-thirds of US online ad spending will go to just five...
Digital coupons put a new spin on an old marketing tool. While the vast majority of coupons are still clipped from Sunday newspaper inserts, digital coupon usage is growing rapidly....
88.2 million US adults will redeem an online coupon this year. A digital revolution in couponing coupled with the belt-tightening of the recession have combined to make coupons cool among...
Fast growth in key international markets. On May 19, LinkedIn became the first US social network to go public, leading the way for future social media IPOs. As the media...
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