Retailers are exploring a new frontier in social commerce as they go beyond simply offering Facebook pages and Twitter profiles for their customers to follow.Fueling this trend is web retailers’...
Senior-level executives have been reliant on mobile for years, giving them a lifeline to work while on the go or at home. But as smartphones become more entrenched into all...
2010 will mark the first time marketers put more money into online advertising than newspapers, eMarketer estimates.Total newspaper spending, including advertising in print and online editions, will via Online Ad...
Less than a year ago, the tablet category essentially did not exist. Though many companies had experimented with tablet-like devices—and ereaders were already a proven entity—no one had created a gadget that people would actually pay for and use. Enter Apple’s iPad.
eMarketer expects worldwide tablet sales to reach 81.3 million units in 2012, up from 15.7 million in 2010. The iPad, which essentially revitalized the category, will remain the market-share leader through the forecast period, with an expected 69% of the global market in 2012, down from 85% in 2010. Consumers in the US will be big drivers of tablet sales, accounting for 62% of all tablets sold in 2010.
As more consumers make smartphones their everyday companions, mobile commerce is taking hold. But the mainstream of mobile commerce is not yet based around making purchases via mobile, but in...
The internet’s popularity as a news source is indisputable, and the number of people who go online to find their news on a daily basis is still growing.In mid-2010, only...
Pity the standard banner ad, the workhorse of the webpage. It does not dazzle with video or rich media or annoy visitors by popping up or under other content. Declining...
Daily-deal websites are growing in popularity, as bargain-hungry holiday shoppers look for fun and easy-to-give items. Groupon is the most popular of the bunch, accounting for 79% of all US...
Apple will have sold 8.5 million iPads in the US by the end of this year, eMarketer estimates. That makes up the vast majority of total US tablet sales, at...
The economy may be on an upward trajectory, but continued caution among advertisers will lead to a continued shift toward online advertising, eMarketer forecasts.eMarketer, which forms its forecast via Online...
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