Several studies have shown that a majority of email marketers are making use of social media tactics, both to boost their social media efforts as well as to improve email...
Social media marketers who have successfully attracted fans of their brand to their Facebook or Twitter page have only just begun their real task: keeping those fans interested and engaged,...
America’s biggest corporations have dramatically increased their participation in Twitter, according to “The Fortune 500 and Social Media,” a yearly report from the Center for Marketing Research at th via...
For College Students, Mobile Web Is the Norm – eMarketer.
Advertisers Demand Proof of Online Video’s Efficacy – eMarketer.
As the social media trend becomes a normal part of life for internet users the world over, it’s also becoming the most time-intensive activity on the web.The TNS “Digital Life”...
The model of the young male early adopter seems to have fallen by the wayside with the rise of digital phenomena like social media, but according to research from Adobe...
Customer product reviews are becoming a fixture on retail and consumer brand websites, with over 80% of retailers planning to feature them by the end of 2010. The accelerated adoption...
According to the American Express OPEN fall 2010 “Small Business Monitor,” small-business owners have dramatically upped their usage of social media for marketing in the past year.While just one in...
What does it mean for users to be willing to form relationships with a brand online and share them via the publicity of a “like” on Facebook, for example? As...
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