I couple of weeks ago Kayla Kooyman of Clipta.com asked me if I’d like to have a little chat with the company co-founder Serge Doubinski. He had a new product launching in July...
Social media policies and guidelines provide your business a framework to carry out your social media strategy and implement your social media tactics. They can also have a direct impact...
I’m always surprised at how few retail spaces take advantage of Twitter and Facebook (yes, there are exceptions). The costs are low, the risks are manageable and your customers are...
Are you on LinkedIn? Did you setup an account there years ago but rarely leverage your contacts? Perhaps you’re a LinkedIn regular, but you want to take your your efforts...
Interesting fact about the Twitter co-founder who visited campus Friday: He never finished college. And his name isn’t even Biz; it’s Christopher Isaac. A leader in social networking, Biz Stone...
According to a study by comScore and ValueClick Media, the display ad placement strategy with the most brand lift is retargeting.While display ads may once have been considered primarily a...
For most web users, online shopping is not a fully social activity. A few leading-edge retailers have begun allowing transactions to occur on sites like Facebook, but social media users...
Social networks and microblogs have in recent years nudged blogging off the social media pedestal. For some consumers, who have more communication tools at their fingertips than they did a...
A key element that makes earned media trustworthy for many consumers is that it can’t be bought�it represents someone’s sincere opinion. The authenticity of word-of-mouth has been scaled up by...
Some of today’s greatest success stories in branding blend ingredients from the three kinds of marketing media: paid, owned and earned. Paid media is advertising inserted next to another’s content;...
Learn how we go about managing your online presence, create a sales funnel, and maintain your reputation.
Maximize profits, improve customer acquisition costs, and track all that goes on with your online business is our specialty. Get better results from all your online marketing efforts with our strategies.
