According to the American Express OPEN fall 2010 “Small Business Monitor,” small-business owners have dramatically upped their usage of social…
Blending Paid, Owned and Earned Media for Branding – eMarketer
Some of today’s greatest success stories in branding blend ingredients from the three kinds of marketing media: paid, owned and earned. Paid media is advertising inserted next to another’s content; ow
via Blending Paid, Owned and Earned Media for Branding – eMarketer.
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