One thing that makes social media marketing powerful is consumers’ trust in “people like them”�their friends, family and other online…
Consumers Force Retailers to Adopt Social Strategy – eMarketer
For most web users, online shopping is not a fully social activity. A few leading-edge retailers have begun allowing transactions to occur on sites like Facebook, but social media users do not typical
via Consumers Force Retailers to Adopt Social Strategy – eMarketer.
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