Is Social Media Changing the World?

September 15, 2011 12:48 am // Author: David Moceri

The computer technology made the world a different place to live because people are now able to work harder and longer hours. Many people became instant entrepreneurs, using the virtual economy as a playground for new businesses holding cybermeetings, and hiring nonessential services to low-cost economies to reduce overheads. While it changed something, it never actually changed anything until the birth of the social media.

The rise of the social media networking sites gave way for over 400 million to connect with old and new friends. Corporate culture has yet to embrace social media as many of them think it will destroy productivity. However, some forward-thinking institutions believe that this will provide opportunities to build deeper relationships and promote greater collaboration with clients.

Social Media Brought About Unexpected Change

The Social media gave us a better way to connect. It broke the barrier between people across continents and timezones. Billions of lives across contents are connected and are now able to see and openly communicate with their counterparts in another country which is a totally different experience for many people.

Social Media connections were involved in creating unity and coordinating demonstrations among rebel groups in Africa and the Middle East. Social Media connections had also worked in another level when it was involved in the heavily publicized London street riots. News came out in Google and Twitter in real time allowing the world to maintain momentum.

For Internet marketers, it represents opportunities to communicate with their potential customers by creating a marketing strategy that works. For governments and world leaders, it represents a way to communicate with people eroding communication barriers allowing controlled messages to send out and find its way through the noise. For individuals, social media provide an opportunity to enjoy interaction and connectivity in an unprecedented level. Conversely, we cannot deny the fact that social media marketing and communications is something we cannot easily control and, therefore, cannot predict.

Can Social Media Predict Marketing Trends?

The idea of predicting marketing trends using the algorithm and interconnected relationship of the social media channels will affect the impact of how we perceive the changing world. But, it does not mean it can be used to develop better marketing campaigns although it will allow you to fine-tune your campaigns by taking advantage of the rising sentiments. All the same, this trend will help you predict where the market is heading so you can evaluate your products for better reception.

Viable Source of Marketing Local Businesses

Social media have changed the definition of connectivity and interaction. It has changed the way companies respond to customers and has empowered the customers to interact with companies they want. Businesses have found out that the Internet is an extremely viable source of local marketing businesses. Gone are the days when local business put all their money in the Yellow Pages. More businesses are now trying online search market with considerable success. Since more traffic to your website is the key to business growth, social media websites like Facebook, Twitter, and Myspace are an excellent way to start getting customers for local business.

Make writing a blog part of your marketing strategy because it’s key business. By continuously posting informative articles, your site will eventually generate traffic and get ranked. Pay attention to free articles by posting to article directories because this will drive more local traffic. Reviews can also generate a lot of traffic to your website to improve your ranking so ask previous customers to post honest reviews for you on Google.

Use video marketing to your advantage because it is the rage on the web. It is a convenient and powerful tool to help people remember about your products. Videos don’t have to be complex, just informative enough for your customers.

Local search marketing is also the best way to generate sales. Work with an Internet Marketing expert to learn marketing techniques and see what works for your business and what doesn’t.