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Mobile Marketing Success Secret You Should Know About
There’s no way mobile optimization and marketing can be ignored!
The global rating of mobile users has grown subsequently over the years which make mobile marketing matters nowadays.
Here’s a mobile marketing success video interview of John Dillon, CMO at Denny’s with Monica Ho, Head of Marketing Infrastructure at xAd. In this video, you will learn about how location-based mobile advertising drives real business results.
Hence, Every marketer and advertiser should know about the latest impact of mobile marketing success on businesses and how to make if work flawlessly.
According to smartinsights.com:
Statistically, as the data reported by Yahoo’s flurry analytics shows that the 90% of mobile media time spent by consumers have increased to 90% overtime.
This 90% figure is a key insight as companies decide whether to develop mobile apps or restrict themselves to mobile optimized sites.
You should also consider that most of the audience came from mobile.
Statistics research October 2015 by Facebook, see graph below.
No doubt that the drastic growth we are seeing came from mobile since everything we have now has been tailored to integrate with mobile media and digital marketing.
According to forrester.com:
”The consumers pick up their mobile devices 150 to 200 times a day. In aggregate, that adds up to nearly 30 billion mobile moments each day.”
As a digital marketer, it is hard to miss out on the common factors that needed to improve the mobile strategy when everything is being forecasted though mobile usage statistics and updates.
Planning for a successful mobile marketing is a plus by:
- Developing a long-term mobile marketing strategy
- Researching for best systems and models with ROI-proof
- Gaining visibility and track mobile marketing customer acquisitions and retentions
- Acquiring knowledge on mobile search marketing, advertising, and campaigns
- Monitoring reliable statistic sources and approaches to develop your business case
In Addition, always take some time to consider a plan of action.
So, Here’s a list of 7 crucial strategies for mobile marketing by Bernadette Coleman that will help you implement and incorporate your overall engagement:
Proximity Marketing
People are connecting with local business via GPS-enabled technology through their mobile. Include geo-targeted offers based in their locations.
Advertising Strategy
Consider integrating mobile coupons into your advertising strategy by using tools like QR codes and post-scan promotions on your social media campaigns.
Payment Options
Integrate smartphone-enabled platforms like Apple Pay and Android Pay into your checkout procedures for people to make purchases with your company.
Offer Multiple Ways to Purchase
Offer “Buy” buttons into you pages and social media platforms to make easier for people to buy products directly from your company.
Improve Online Shopping Experience
Integrate In-Store Mobile offers into your marketing plans that will allow people to scan in-store codes for extending warranties and upgrade loyalty points.
Video Advertisements
Create and upload videos to your social media platforms as part of your marketing strategy to grow your company’s popularity.
Email and SMS Messaging
Email and mobile messaging can maximize the potential of your sales. Besides this, It’s one way of making sure you get to retain all consumers that opted into your email list and text-based communications.
Remember that in order for a mobile marketing to work, you must effectively engage with mobile users and build a strong marketing strategy to convert them as customers.
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