The mobile channel is seeing a dramatic rise in popularity. Companies are trying to keep up, not just with marketing, but with all facets of customer strategy. Consumers use their phones to receive marketing messages, interact with customer service, and make transactions. It is becoming an integral part of the customer experience. Here, three organizations with three different business models — Vegas.com, 4fini, and Olde Dublin Pub — embrace mobile as part of their customer strategy.
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4fini, Foursquare, Location-Based Services, Mobile devices, Mobile Strategy, Mobile Web Sites, Vegas.com
October 07, 2010
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