As timeshifting and web viewing have both increased in importance in recent years, live TV has generally lost out to…
TV Ads Perform as Well as Made-for-Web Ads – eMarketer
Do made-for-web ads perform better than repurposed TV ads? The answer is yes—and no. Dynamic Logic research released in September found that re-used TV spots resulted in higher brand awareness metrics
via TV Ads Perform as Well as Made-for-Web Ads – eMarketer.
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