One thing that makes social media marketing powerful is consumers’ trust in “people like them”�their friends, family and other online…
Twitter Users and Bloggers Open to More Than Earned Media – eMarketer
A key element that makes earned media trustworthy for many consumers is that it can’t be bought�it represents someone’s sincere opinion. The authenticity of word-of-mouth has been scaled up by s
via Twitter Users and Bloggers Open to More Than Earned Media – eMarketer.
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