26 percent of (organic) search-driven traffic was the result of “three-word searches.”

Ad network Chitika has published interesting findings from an examination of a whole lot of search-driven ad impressions. Specifically, “Chitika looked at a sample of 41,103,403 impressions of search traffic coming into their network between June 13 – June 19.”

The company found that 26 percent of (organic) search-driven traffic was the result of “three-word searches.”  Here’s the full breakdown of organic search volume by query length:

  1. Three words: 26 percent
  2. Two words: 19 percent
  3. Four words: 17 percent
  4. One word 14 percent


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