If a user is searching for a type of company or service within a specific area, then the location becomes one of the most important aspects. When it comes to...
As more and more people offer professional search engine optimisation services, the strategies surrounding what we should and should not be doing to get ourselves ranked higher is changing on...
I have come to the realisation that I spend an incredible amount of time on the web. My work is all about the web; at home I visit websites for...
If your website targets worldwide, then you might already know that distance from the server to the user can introduce latency – an effect of distance. Latency is basically the...
It can be difficult for most of companies to understand the full details of links within our websites and for SEO purposes, which is why most businesses choose to hire...
In the past, SEO was based on just a few proven techniques which were able to produce results. Links and keywords were of great importance and sites of all kinds...
Web Analytics is an excellent way to ensure your marketing efforts are not in vain. However, looking at Analytics without understanding user behavior may leave you treading water instead of...
Social media monitoring. Reputation monitoring. Buzz monitoring. Call it what you want, but it’s all the rage. All the cool kids are doing it! However, friends don’t let friends monitor...
Every search engine optimisation (SEO) campaign is a double-edged sword. It’s like traveling in space: one wrong calculation here and one there and you can end up billions of light-years...
The use of canonical tags to help solve the issue of web pages with valid duplicate content is now very well known, thanks to the announcement made by Yahoo, Bing,...
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