Tag Archive: Pay-Per-Click PPC

Grow Your Business with Search Engine Marketing

Published: August 12, 2016 // Author: David Moceri

SEARCH ENGINE MARKETING Search engine marketing is the practice of marketing a business using paid advertisements that appear on search engine results pages (or SERPs). Advertisers bid on keywords that users…

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Traffic “Bait” and Ad Clicks: Perfect Market’s Study Isn’t Telling the Whole Story

Published: August 31, 2015 // Author: David Moceri

Traffic “Bait” and Ad Clicks: Yesterday, Perfect Market, a company that “helps publishers create value from their online content with little effort and no risk1” released a study that’s been…

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When Social Goes Wrong: Customer Relations Fiascos

Published: August 31, 2015 // Author: David Moceri

Our friends at GetSatisfaction put together this excellent graphic telling six tales of social media turning sour on major companies. There are lessons to be learned from each as businesses…

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