Video Marketing: An Introduction

This informative article is designed to introduce you to exactly what video marketing is and exactly what it is capable of doing to your organization.

It’s going to additionally spotlight various other articles including How to Create Your Own Marketing Video.

Why don’t we get rolling!

Video Marketing Explained

Video marketing is explained as “using video to market your business.”

That’s rather simple, right?

The simplest kind of video marketing is surely an ad – a video that markets your products or services – you buy ad space on suitable webpages and their website visitors look at your advert.

But, there are numerous different options that video can often be used to market your online business; we’ll look into those in a further article.

So that you can decide how to benefit from video to improve your small business, it is important to comprehend just what video can and can’t do.

The Strengths of Video Marketing

Based on analysis performed by the Pew Research Center, 57% of people in America have downloaded online video and 19% download video daily.

As pc’s are gradually replacing televisions for a lot of consumers and cellular telephone technology continues to develop, it can be expected that video will continue to grow.

The study even discovered over half of users enjoying video were sharing the video clips with a number of people, showcasing the viral or “person to person” advertising feature associated with this method.

There’s absolutely no question about it, video and audio mediums tend to be a powerful form of content and they’re rapidly developing as the advertising tool of choice for most people both big and little.

They offer a lot of positive aspects not necessarily obtainable through regular print content, including:

A chance to show your businesses qualities: Shoppers really are requiring authenticity and transparency on the net; they need to know who you are and just what your organization is all about and video could be the excellent approach to show your qualities.
To be able to get almost automatic result: Video as well as audio will often be seen immediately while regular print articles and other content may often sit in an email inbox for weeks, if it is checked out at all.
A chance to convey a better story: Video and audio provide your business a singular chance to show rather than tell – anybody well-versed in excellent storytelling methods and advertising and marketing understands the old saying, “Show, don’t tell”.
Enable you to avoid duplicate content problems: Duplicate content limits trouble online organization owners. Duplicate content issues basically don’t occur yet with video and audio, and both types continue to help to enhance search engine ranking.
A chance to comfortably add more unique content frequently. To keep up an excellent web page rank with the search engines like google and yahoo, website owners should routinely put out unique content to their webpages. But, developing new articles on a continual basis becomes challenging for many, especially when it is a small online business and you are wearing countless hats.
A chance to capture the focus of one’s audience in a whole brand new way. If your target market has grown accustomed to print, then video and audio can light a fire under them once again and encourage action.
Google has been displaying progressively more videos in the search results.
Making a video is often rather affordable and posting it is free.
To be able to have other people promote for you. Just about all video sharing services, for instance YouTube, include several tools to aid people spread the word. Think about it, other people literally market your videos for you.
There is a reduced amount of competition. Huge numbers of people advertise their internet websites by making use of articles or blog posts, however only a small percentage of them take advantage of videos; so the level of competition will be a lot less brutal.
Video online communities are usually lots more active in comparison with article communities. It’s not unusual to publish a video on YouTube and get 1,000 comments inside of a few weeks!

As outlined by a Marketing Sherpa analysis about Marketing with Video, introduced January 2009, 57% of internet marketers who have made use of video for advertising reasons are usually happy with the results.

They report a growth in product sales, list size, website visits, along with improved client relations.

In the world of online small business, that is what it’s all about.

It is just what we all strive for and when something like audio and video comes around, it makes sense for you to make the most of it to enhance your small business.

Technology utilizing video and audio content, tell tremendous stories.

Like no other medium, it permits small businesses to connect with their prospective customers on a totally new level.

Designed to aid organization owners accomplish better profits by means of video and audio content, video and audio allow a organization to be able to access their target audience in a way that no other medium offers.

Exactly what other way presents your target audience a view inside of your company – who’s operating it, what its personality is and, additionally, how it will offer a benefit and a solution to their particular situations, or a way to fulfill their desires?

Video gives your small business, and you, a voice and it provides your target audience a character to connect to.

Great content along with “likeability” really encourage buying behavior.

Video Induces Sharing and Interactivity

Let us discuss Web 2.0 for a moment.

Web 2.0, is defined as the change online from a one way street to a two way street.

Instead of the visitors purely being the receiver of knowledge on the internet, they now take part in it.

They create information, they share it and they also interact.

Video meshes very well with this way.

If YouTube demonstrates anything at all, it demonstrates that people like to share videos they feel is both engaging and enlightening.

They forward videos using their mobile phone, by using electronic mail and also send hyperlinks verbally.

Great videos can be water cooler talk and remarkable audio and video solutions are usually suggested to friends as well as acquaintances.

The craze for sharing and interacting with internet marketers who employ video and audio is so powerful that we now have a variety of widgets available to facilitate the task and, of course, to monitor the information and facts for marketing purposes.

World-class information web sites such as MSNBC along with Forbes offer widgets for people to get so they will have access to the most up to date and well-known videos.

This allows readers instant access to important information.

He or she can vote, provide feedback, as well as forward the links, every one of which improve traffic as well as build a subscription base.

In an article printed in Business Week, Peter Yarad is quoted as stating “instead of simply trying to build brand awareness, marketers now have the ability to reach out to customers with useful features to enhance their personalized experience.”

Social networking sites like Facebook also offer a huge number of member developed widgets all meant to improve sharing of videos and posts.

Video marketing will rapidly turn out to be the most potent technique in your web marketing strategy.

It can be very economical to make and give you a massive return on your investment.

Often, just a little strategic tagging and Web optimization ensures your video reaches your market and the viral nature of video takes over, growing your reach and awareness.


Video marketing works as a ultra powerful advertising device.

It creates an unparalleled opportunity to speak with your visitors in a very personal way.

It helps brand your organization and it is far and away the most digestible content format on the web.

It’s also the most commonly shared, making it an outstanding viral medium.

Contact HeyGoTo at (702) 475-4227 or go to today to find out how we can help you! To read more industry information go to the HeyGoTo Blog at

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