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Online Ad Spend Surpasses Newspapers – eMarketer

Published: December 22, 2010 // Author: David Moceri

2010 will mark the first time marketers put more money into online advertising than newspapers, eMarketer estimates.Total newspaper spending, including advertising in print and online editions, will via Online Ad…

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What Tablets Can Do for Marketers – eMarketer

Published: December 16, 2010 // Author: David Moceri

Less than a year ago, the tablet category essentially did not exist. Though many companies had experimented with tablet-like devices—and ereaders were already a proven entity—no one had created a gadget that people would actually pay for and use. Enter Apple’s iPad.eMarketer expects worldwide tablet sales to reach 81.3 million units in 2012, up from 15.7 million in 2010. The iPad, which essentially revitalized the category, will remain the market-share leader through the forecast period, with an expected 69% of the global market in 2012, down from 85% in 2010. Consumers in the US will be big drivers of tablet sales, accounting for 62% of all tablets sold in 2010.

What Shoppers Want from Retail Apps – eMarketer

Published: December 15, 2010 // Author: David Moceri

As more consumers make smartphones their everyday companions, mobile commerce is taking hold. But the mainstream of mobile commerce is not yet based around making purchases via mobile, but in…

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Harnessing the Value of the Digital News Audience – eMarketer

Published: December 14, 2010 // Author: David Moceri

The internet’s popularity as a news source is indisputable, and the number of people who go online to find their news on a daily basis is still growing.In mid-2010, only…

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How to Build a Better Banner Ad – eMarketer

Published: December 14, 2010 // Author: David Moceri

Pity the standard banner ad, the workhorse of the webpage. It does not dazzle with video or rich media or annoy visitors by popping up or under other content. Declining…

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Daily Deals Are All the Rage This Holiday Season – eMarketer

Published: December 10, 2010 // Author: David Moceri

Daily-deal websites are growing in popularity, as bargain-hungry holiday shoppers look for fun and easy-to-give items. Groupon is the most popular of the bunch, accounting for 79% of all US…

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iPad Sales to More Than Double Next Year – eMarketer

Published: December 10, 2010 // Author: David Moceri

Apple will have sold 8.5 million iPads in the US by the end of this year, eMarketer estimates. That makes up the vast majority of total US tablet sales, at…

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Online Ad Spend Continues Double-Digit Growth – eMarketer

Published: December 7, 2010 // Author: David Moceri

The economy may be on an upward trajectory, but continued caution among advertisers will lead to a continued shift toward online advertising, eMarketer forecasts.eMarketer, which forms its forecast via Online…

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Younger and Younger, More Kids Are Online – eMarketer

Published: December 5, 2010 // Author: David Moceri

This year, 32.3 million moms will go online at least once a month. eMarketer defines a mom as any adult female with children under 18 in the household. That means a lot of little eyes will be looking over her shoulder or under her elbow at the screen, taking in all the sights (and sites).In 2011, eMarketer estimates there will be 20.2 million children under 11 going online at least once per month from …

Consumers Believe in Positive Word-of-Mouth – eMarketer

Published: December 3, 2010 // Author: David Moceri

Many marketers still struggle with the loss of control over their brand that comes with the ability of consumers to discuss them�and have those messages widely disseminated�across social m via…

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