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Online Ad Spend Surpasses Newspapers – eMarketer
Published: December 22, 2010 // Author: David Moceri
2010 will mark the first time marketers put more money into online advertising than newspapers, eMarketer estimates.Total newspaper spending, including advertising in print and online editions, will via Online Ad…What Tablets Can Do for Marketers – eMarketer
Published: December 16, 2010 // Author: David Moceri

What Shoppers Want from Retail Apps – eMarketer
Published: December 15, 2010 // Author: David Moceri
As more consumers make smartphones their everyday companions, mobile commerce is taking hold. But the mainstream of mobile commerce is not yet based around making purchases via mobile, but in…Harnessing the Value of the Digital News Audience – eMarketer
Published: December 14, 2010 // Author: David Moceri
The internet’s popularity as a news source is indisputable, and the number of people who go online to find their news on a daily basis is still growing.In mid-2010, only…How to Build a Better Banner Ad – eMarketer
Published: December 14, 2010 // Author: David Moceri
Pity the standard banner ad, the workhorse of the webpage. It does not dazzle with video or rich media or annoy visitors by popping up or under other content. Declining…Daily Deals Are All the Rage This Holiday Season – eMarketer
Published: December 10, 2010 // Author: David Moceri
Daily-deal websites are growing in popularity, as bargain-hungry holiday shoppers look for fun and easy-to-give items. Groupon is the most popular of the bunch, accounting for 79% of all US…iPad Sales to More Than Double Next Year – eMarketer
Published: December 10, 2010 // Author: David Moceri
Apple will have sold 8.5 million iPads in the US by the end of this year, eMarketer estimates. That makes up the vast majority of total US tablet sales, at…Online Ad Spend Continues Double-Digit Growth – eMarketer
Published: December 7, 2010 // Author: David Moceri
The economy may be on an upward trajectory, but continued caution among advertisers will lead to a continued shift toward online advertising, eMarketer forecasts.eMarketer, which forms its forecast via Online…Younger and Younger, More Kids Are Online – eMarketer
Published: December 5, 2010 // Author: David Moceri

Consumers Believe in Positive Word-of-Mouth – eMarketer
Published: December 3, 2010 // Author: David Moceri
Many marketers still struggle with the loss of control over their brand that comes with the ability of consumers to discuss them�and have those messages widely disseminated�across social m via…