Executives Fail to Focus on Social Media Marketing Strategy – eMarketer

Published: July 21, 2011 // Author: David Moceri

Recognizing its importance is not enough to make social strategy a reality. Social media marketing has gained its place at the table. eMarketer estimates 80% of companies with at least…

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What’s Next for LinkedIn? – eMarketer

Published: May 26, 2011 // Author: David Moceri

Fast growth in key international markets. On May 19, LinkedIn became the first US social network to go public, leading the way for future social media IPOs. As the media…

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Optimizing Social Media Pages for Search – eMarketer

Published: May 3, 2011 // Author: David Moceri

Brands must ensure the content and conversations they create can be found. Successful social media marketers do a lot more than set up a profile. They invest real effort in…

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