YouTube marketing strategies, tactics, and tools for success

Published: July 23, 2013 // Author: David Moceri

YouTube has made some big changes in the last couple of years. They’ve dialed in their efforts to help marketers by offering new tools and features. These awesome tools and…

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Tags: Business, Google, iPhone, Marketing, Playlist, Search Engine Optimization, SMX West, Social Media, youtube

34 Tips for Businesses using YouTube

Published: June 27, 2013 // Author: David Moceri

Expertise and Thought Leadership Find any previous recordings of presentations you’ve given, or any other valuable video that you can think of. This will demonstrate authority and public speaking skills….

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Tags: AdWords, Business, businesses, Customer service, Google, Google Analytics, Google Content Network, Microsoft PowerPoint, Social Media, Uniform resource locator, using, White House, youtube

Options for Online Video Ad Viewers Lead to Greater Engagement – eMarketer

Published: July 25, 2011 // Author: David Moceri

Interactive overlays, dismissible pre-roll offer greater engagement. Unlike TV, the internet affords marketers more than just a platform for message dissemination; it provides a channel through which via Options for…

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Executives Fail to Focus on Social Media Marketing Strategy – eMarketer

Published: July 21, 2011 // Author: David Moceri

Recognizing its importance is not enough to make social strategy a reality. Social media marketing has gained its place at the table. eMarketer estimates 80% of companies with at least…

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In-stream Online Video Boosts Brand Recall – eMarketer

Published: July 20, 2011 // Author: David Moceri

Pre-, mid- and post-roll best video ads for brand marketers. Interactive marketers can’t help but look to online video to take advantage of branding potential richer than that for previous…

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Optimizing Social Media Pages for Search – eMarketer

Published: May 3, 2011 // Author: David Moceri

Brands must ensure the content and conversations they create can be found. Successful social media marketers do a lot more than set up a profile. They invest real effort in…

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