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“Digital Birth” – By Age 2, 92% of Kids Have an “Online Record”

Published: September 10, 2015 // Author: David Moceri

I’m fascinated by the tracks we leave online, and their implications both in real time (better search results, real time advertising ecosystems, new forms of social behavior etc) and in…

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What is Retargeting Advertising

Published: September 5, 2015 // Author: David Moceri

Approximately 2% of Internet users will convert in some manner on a website during their first visit. This means that just 2% of visitors purchase or download products, create user…

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How To Develop An Online Presence For Your Business in 4 Easy Steps

Published: August 31, 2015 // Author: David Moceri

This is a guest post from Dillon McEvoy designed for anyone who has a small-to-medium sized business and wants to develop an online presence. It is designed for business owners…

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How to Run a Webinar

Published: August 31, 2015 // Author: David Moceri

I do a lot of Webinars–some of them public and many private–and I’ve found a wide range in terms of how well they come off. I am always brilliant, thoroughly…

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How to Use a Magazine to Improve Blog

Published: August 31, 2015 // Author: David Moceri

Transcription of “How to Use a Magazine to Improve Blog” Today I want to do a little exercise with you that I’ve done from time to time over the last…

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How to work with big brand without going insane

Published: August 31, 2015 // Author: David Moceri

Many smaller vendors dream of, someday, working with the “big boys.”  That allure of a big reputation builder (and what you think will be big money) is a wonderful intoxicant….

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How Will Apple Take Us “Back to the Mac?

Published: August 31, 2015 // Author: David Moceri

On Wednesday, Apple will hold its second event in two months. Unlike the annual September iOS event, however, October 20 promises to bring us “Back to the Mac.” Based on…

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Identity and The Independent Web

Published: August 31, 2015 // Author: David Moceri

Are we are evolving our contract with society through our increasing interactions with digital platforms, and in particular, through what we’ve come to call the web? I believe the answer…

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In search marketing, focus on what’s important

Published: August 31, 2015 // Author: David Moceri

Search marketing seems like it changes every minute, and it’s hard to blame anyone who is worried about falling behind. With big news such as Google Instant seemingly coming every…

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Inside Group Buying: 7 Small Business Success Stories

Published: August 31, 2015 // Author: David Moceri

Group buying is one of the latest trends in small business marketing. Groupon and LivingSocial are the two big players in the social buying universe, but there are many more…

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