Content Strategy vs. Content Marketing vs. Inbound Marketing
Published: August 31, 2015 // Author: David Moceri
I had the opportunity to present at Hubspot this week for the New England Content Strategy meetup. During the presentation (slideshare below), the group of content strategists and marketers spent…
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Content Strategy and the Dying Art of Execution
Published: August 31, 2015 // Author: David Moceri
Don’t get me wrong, content marketing strategy is critical to the success of a content marketing project. Not having a content strategy is like playing baseball without the bases (envision…
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Coding a Simple Mobile Website in XHTML Basic
Published: August 31, 2015 // Author: David Moceri
This is part 2 of my guide on building a simple mobile version of a small business website. Part 1 covered that basic considerations you need to take into account…
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Change Your Content Based on Traffic Intent
Published: August 31, 2015 // Author: David Moceri
A few weeks ago, Brent Payne made a post about “whitehat cloaking” and changing your content based on referring website. He asked for some feedback on Twitter, causing some follow…
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Catastrophic Canonicalization
Published: August 31, 2015 // Author: David Moceri
Since Google released the Canonical Tag in early 2009, we’ve heard a similar SEO horror story replay itself. It boils down to this: “I accidentally canonicalized my entire site to…
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Can the Yellow Pages Beat Google?
Published: August 31, 2015 // Author: David Moceri
After reading that headline, you’ll be forgiven if you think that I’ve finally gone off the deep end (and I am not a particularly strong swimmer). But the venerable old…
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Calling Bullshit on Social Media
Published: August 31, 2015 // Author: David Moceri
There are tools. There are people who use the tools. And then there are people who are tools. Know the difference. Ass-kissing will get you anywhere, but where is that,…
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