Options for Online Video Ad Viewers Lead to Greater Engagement – eMarketer
Published: July 25, 2011 // Author: David Moceri
Interactive overlays, dismissible pre-roll offer greater engagement. Unlike TV, the internet affords marketers more than just a platform for message dissemination; it provides a channel through which via Options for…
Executives Fail to Focus on Social Media Marketing Strategy – eMarketer
Published: July 21, 2011 // Author: David Moceri
Recognizing its importance is not enough to make social strategy a reality. Social media marketing has gained its place at the table. eMarketer estimates 80% of companies with at least…
In-stream Online Video Boosts Brand Recall – eMarketer
Published: July 20, 2011 // Author: David Moceri
Pre-, mid- and post-roll best video ads for brand marketers. Interactive marketers can’t help but look to online video to take advantage of branding potential richer than that for previous…
Do Daily Deals Encourage Repeat Business? – eMarketer
Published: July 19, 2011 // Author: David Moceri
Companies are skeptical about the long-term payoff of daily deals. While daily deals become increasingly popular with consumers, there is conflicting information about whether such offers are worth it via…
Shoppers Willing to Connect With Retailers on Facebook – eMarketer
Published: July 12, 2011 // Author: David Moceri
Internet users follow retailers for more than just deals and discounts. Social commerce may be on the minds of retailers everywhere, but buying through Facebook is still far from mainstream….
Mobile Social Media Usage Affects Shopping Habits – eMarketer
Published: July 12, 2011 // Author: David Moceri
Consumers trust friends’ opinions and access them on the go while shopping. As more consumers access social media via mobile devices, it changes the way they research and shop for…
Maintaining Engagement on Large Facebook Pages – eMarketer
Published: July 7, 2011 // Author: David Moceri
Boosting likes and comments a balancing act as fan base grows. March 2011 research from link-sharing solutions provider Visibli found that among Facebook pages with at least 100,000 “likes,” engagem…
