What’s Next for LinkedIn? – eMarketer
Published: May 26, 2011 // Author: David Moceri
Fast growth in key international markets. On May 19, LinkedIn became the first US social network to go public, leading the way for future social media IPOs. As the media…
Facebook Success Beyond the Like – eMarketer
Published: May 20, 2011 // Author: David Moceri
Marketers must look beyond fan count to find real success. Having a branded Facebook page has become near-essential for many businesses. As such, companies should give as much thought and…
Optimizing Social Media Pages for Search – eMarketer
Published: May 3, 2011 // Author: David Moceri
Brands must ensure the content and conversations they create can be found. Successful social media marketers do a lot more than set up a profile. They invest real effort in…
Teens Slowly Increase Online Shopping – eMarketer
Published: April 27, 2011 // Author: David Moceri
Internet a big influence for apparel shopping, though not a major destination. Apparel accounts for more of US teens’ spending than any other category, but for most teens, shopping for…
Online TV Revenues Up as Living Rooms Shift to Digital – eMarketer
Published: April 19, 2011 // Author: David Moceri
Online ad growth fuels revenue increases for television over the web. US online television revenues, including both advertising and user fees, were up more than 34% in 2010, according to…
Article – eMarketer
Published: April 15, 2011 // Author: David Moceri
Fees help overcome slowing penetration rate. The market for leisure and unmanaged business travel has had a tough few years, but a rebound is under way. Online sales…
Article – eMarketer
Published: April 13, 2011 // Author: David Moceri
Overcoming the challenges can bring efficiency and performance. Search and display bring distinct strengths to the marketing table and typically complement each other. Too often, though, separate, sil via Article…
