Harnessing the Value of the Digital News Audience – eMarketer
Published: December 14, 2010 // Author: David Moceri
The internet’s popularity as a news source is indisputable, and the number of people who go online to find their news on a daily basis is still growing.In mid-2010, only…
How to Build a Better Banner Ad – eMarketer
Published: December 14, 2010 // Author: David Moceri
Pity the standard banner ad, the workhorse of the webpage. It does not dazzle with video or rich media or annoy visitors by popping up or under other content. Declining…
Daily Deals Are All the Rage This Holiday Season – eMarketer
Published: December 10, 2010 // Author: David Moceri
Daily-deal websites are growing in popularity, as bargain-hungry holiday shoppers look for fun and easy-to-give items. Groupon is the most popular of the bunch, accounting for 79% of all US…
iPad Sales to More Than Double Next Year – eMarketer
Published: December 10, 2010 // Author: David Moceri
Apple will have sold 8.5 million iPads in the US by the end of this year, eMarketer estimates. That makes up the vast majority of total US tablet sales, at…
Online Ad Spend Continues Double-Digit Growth – eMarketer
Published: December 7, 2010 // Author: David Moceri
The economy may be on an upward trajectory, but continued caution among advertisers will lead to a continued shift toward online advertising, eMarketer forecasts.eMarketer, which forms its forecast via Online…
Younger and Younger, More Kids Are Online – eMarketer
Published: December 5, 2010 // Author: David Moceri
This year, 32.3 million moms will go online at least once a month. eMarketer defines a mom as any adult female with children under 18 in the household. That means a lot of little eyes will be looking over her shoulder or under her elbow at the screen, taking in all the sights (and sites).
In 2011, eMarketer estimates there will be 20.2 million children under 11 going online at least once per month from …
Consumers Believe in Positive Word-of-Mouth – eMarketer
Published: December 3, 2010 // Author: David Moceri
Many marketers still struggle with the loss of control over their brand that comes with the ability of consumers to discuss them�and have those messages widely disseminated�across social m via…
