2011 Trends: Content Marketing Is Critical – eMarketer
Published: December 1, 2010 // Author: David Moceri
Next year, marketers will need to rethink their approach to advertising and marketing and intensify their focus on creating magnetic content that will naturally attract consumers, rather than relying via…
2011 Trends: Future of Online Ad Buys – eMarketer
Published: December 1, 2010 // Author: David Moceri
Real-time bidding, which heated up the display ad market in 2010, will continue to gain share in 2011 and become an increasingly significant force for advertisers, publishers and ad networks.For…
2011 Trends: Census Highlights Demographic Shifts – eMarketer
Published: November 30, 2010 // Author: David Moceri
The overall growth of the online population in the US is stagnating, and most future growth will come from increases in minority audiences including Hispanics, blacks, seniors and children.Hispanics via…
Leveraging Best Practices for Social Media – eMarketer
Published: November 24, 2010 // Author: David Moceri
Brands and marketers have different levels of participation in the social media space, but many have similar goals and strategies. The “2010 Social Media Benchmarking Study” from Ketchum and FedEx…
Don’t Create an App for Apps’ Sake – eMarketer
Published: November 23, 2010 // Author: David Moceri
The trendiness of mobile apps has made them a popular tactic among some marketers who want the latest, coolest thing�even if it doesn’t always make sense for their brand. In…
Could Brands Improve Their Outreach to Bloggers? – eMarketer
Published: November 18, 2010 // Author: David Moceri
Blogs are not the hottest social media trend of the moment, but they remain a powerful platform for self-expression�and for brand and product recommendations. eMarketer estimates that 51% of US…
Bright Picture for US Online Holiday Sales – eMarketer
Published: November 17, 2010 // Author: David Moceri
eMarketer predicts US online holiday season sales, defined as all online sales in November and December, will build on a strong 2009 showing and rise a further 14.3% over the…
