Have Click Rates Finally Stopped Declining? – eMarketer
Published: November 17, 2010 // Author: David Moceri
One of online marketers’ simplest metrics to keep track of, the clickthrough rate, has been in decline for years. As many recognize the importance of other measures in determining the…
What Are the Benefits of Email-Social Media Integration? – eMarketer
Published: November 15, 2010 // Author: David Moceri
Several studies have shown that a majority of email marketers are making use of social media tactics, both to boost their social media efforts as well as to improve email…
How Marketers Can Keep Brand Fans on Board – eMarketer
Published: November 13, 2010 // Author: David Moceri
Social media marketers who have successfully attracted fans of their brand to their Facebook or Twitter page have only just begun their real task: keeping those fans interested and engaged,…
Fortune 500 Nearly Doubles Use of Twitter – eMarketer
Published: November 11, 2010 // Author: David Moceri
America’s biggest corporations have dramatically increased their participation in Twitter, according to “The Fortune 500 and Social Media,” a yearly report from the Center for Marketing Research at th via…
For College Students, Mobile Web Is the Norm – eMarketer
Published: November 9, 2010 // Author: David Moceri
For College Students, Mobile Web Is the Norm – eMarketer.
Advertisers Demand Proof of Online Video’s Efficacy – eMarketer
Published: November 9, 2010 // Author: David Moceri
Advertisers Demand Proof of Online Video’s Efficacy – eMarketer.
More Time Spent on Social Media than Email Worldwide – eMarketer
Published: November 4, 2010 // Author: David Moceri
As the social media trend becomes a normal part of life for internet users the world over, it’s also becoming the most time-intensive activity on the web.The TNS “Digital Life”…
