In Mobile Content World, Men Lead in Spending – eMarketer
Published: November 4, 2010 // Author: David Moceri
The model of the young male early adopter seems to have fallen by the wayside with the rise of digital phenomena like social media, but according to research from Adobe…
The Role of Customer Product Reviews – eMarketer
Published: November 3, 2010 // Author: David Moceri
Customer product reviews are becoming a fixture on retail and consumer brand websites, with over 80% of retailers planning to feature them by the end of 2010. The accelerated adoption…
Social Media Increases Small-Business Exposure – eMarketer
Published: November 2, 2010 // Author: David Moceri
According to the American Express OPEN fall 2010 “Small Business Monitor,” small-business owners have dramatically upped their usage of social media for marketing in the past year.While just one in…
Millennials Show Off Brand Relationships – eMarketer
Published: November 2, 2010 // Author: David Moceri
What does it mean for users to be willing to form relationships with a brand online and share them via the publicity of a “like” on Facebook, for example? As…
Multichannel Shopping Key for Holiday Season – eMarketer
Published: October 29, 2010 // Author: David Moceri
While most Americans have already started their holiday research and shopping activities�and about half have made purchases�more than three-quarters still have work to do, according to Oct via Multichannel Shopping…
Mobile Users Prefer Browsers over Apps – eMarketer
Published: October 27, 2010 // Author: David Moceri
Although about a third of US mobile phone subscribers used a downloaded application in August, according to comScore, and app downloads have shown impressive growth, many mobile device users appear…
Corporate Blogging Goes Mainstream – eMarketer
Published: October 20, 2010 // Author: David Moceri
Blogging has been around for well over a decade—an eternity in internet time. Whereas blogs used to be a thorn in the side of traditional journalism, today they’re an essential…
