Mobile Ad Spending Up Nearly 80% in 2010 – eMarketer

Published: October 19, 2010 // Author: David Moceri

Mobile has broken through to reach the mainstream of digital advertising in 2010, according to US ad spending estimates by eMarketer.This year, US mobile ad spending will be up 79%…

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BeatCancer Aiming to Set World Record for Most Social Mentions

Published: October 19, 2010 // Author: David Moceri

Livestrong is hoping to leverage social media for good and beat its own Guinness World Record for “Most Widespread Social Networking Message.” The record was set last year with 209,771…

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Groupon’s Founder on How to Get Super Rich

Published: October 19, 2010 // Author: David Moceri

Groupon founder and CEO Andrew Mason revealed his six tips for creating a successful startup, or in his words, “polishing your turds and getting super rich,” at YCombinator’s Startup School…

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Brand Campaigns Drive Most Social Media Following – eMarketer

Published: October 18, 2010 // Author: David Moceri

Research on social media users who follow brands has shown marketers the importance of offering deals and discounts on Facebook fan pages as well as the nature of brand following…

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TV Ads Perform as Well as Made-for-Web Ads – eMarketer

Published: October 15, 2010 // Author: David Moceri

Do made-for-web ads perform better than repurposed TV ads? The answer is yes—and no. Dynamic Logic research released in September found that re-used TV spots resulted in higher brand awareness…

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Klout Now Measures Your Influence on Facebook

Published: October 15, 2010 // Author: David Moceri

Social media analytics service Klout, well-known for its Twitter influence measurement scores, has finally launched a version of its platform that determines your influence on Facebook. Klout currently uses various…

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This Morning’s Top Stories in Social Media and Tech

Published: October 15, 2010 // Author: David Moceri

Welcome to this morning’s edition of “First To Know,” a series in which we keep you in the know on what’s happening in the digital world. We’re keeping our eyes…

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