Prequalifying PPC Traffic to Improve Cost Efficiencies

Published: October 13, 2010 // Author: David Moceri

Qualifying the Financial Services traffic that is sent to your sites/landing pages/online applications is becoming a reoccurring theme for the majority of clients.  I hear, “Great, my traffic is up…

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A Holistic Approach to PPC

Published: October 13, 2010 // Author: David Moceri

Paid search is hot. Well, it’s been hot for a while — at least the past 5 years. And it continues to grow: according to eMarketer, search spending will reach…

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On Branding, Blogging, and Link Ponds

Published: October 13, 2010 // Author: David Moceri

To those of you who are still wary of allowing your ideas and stories to traverse the web, this one’s especially for you. Today I’ll let you in on a…

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Pay Per Fan: What Big Brands Are Paying For Facebook Fans

Published: October 13, 2010 // Author: David Moceri

Although it may sound weird or repulsive to some purists, brands have been buying fans on a cost per fan basis for months (some for many moons). Cost Per Fan…

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5 Facebook Fan-Acquisition Strategies

Published: October 13, 2010 // Author: David Moceri

Contextual advertising is targeted advertising that typically occurs on a banner or pop-up ad on a website. Contextual ad systems target advertising to a specific user based on the keywords…

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How a Fortune 1,000 Company Got 88,000 Facebook Fans in 4 Weeks, and Only Paid For Half of Them

Published: October 13, 2010 // Author: David Moceri

My major focus the last three months has been Facebook advertising. I’ve been trying to figure out how to get awesome results with Facebook ads. It’s been a personal challenge,…

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Link Building through Social Media Monitoring

Published: October 13, 2010 // Author: David Moceri

So much of our online marketing efforts overlap with one another. With the right coordination, the line between search engine optimization (SEO) and social media marketing begins to blur. Marketing…

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