Young Moms Prefer Digital Communication – eMarketer
Published: October 13, 2010 // Author: David Moceri
Mothers of all ages are ahead of the curve when it comes to internet and digital usage. eMarketer estimates 90.3% of women in the US with children under 18 in…
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Published: October 13, 2010 // Author: David Moceri
TOPICS: Mobile Marketing, Loyalty, Retention, Strategy, Optimization TAGS: 4fini, Foursquare, Location-Based Services, Mobile devices, Mobile Strategy, Mobile Web Sites, Vegas.com PUBLICATION: 1to1 Media DATE: October 07, 2010 The mobile channel is seeing a dramatic rise in popularity. Companies are trying…
Email Still Tops Facebook for Keeping in Touch – eMarketer
Published: October 12, 2010 // Author: David Moceri
Content-sharing has become a staple of internet usage for most online adults. Research from Chadwick Martin Bailey found that three-quarters of web users are likely to share content with friends…
Mobile Consumers See Value in Advertising – eMarketer
Published: October 11, 2010 // Author: David Moceri
A recent study by mobile ad network InMobi and comScore uncovered some good news for marketers: Consumers are getting more comfortable with seeing ads on their mobile devices. Of the…
When Eyeballs and Dollars Don’t Match Up – eMarketer
Published: October 8, 2010 // Author: David Moceri
No one can be faulted for thinking that the size of someone’s Facebook friends list is a proxy for that person’s level of influence. After all, people who are influential…
Blog Marketing to Moms Is About More Than Parenting – eMarketer
Published: October 8, 2010 // Author: David Moceri
Moms who blog have become important marketing partners and powerful allies, spreading the word about products and services to the 32 million moms who go online in the US.These mothers…
3 Requests for Twitter As It Gives Monetization Another Try
Published: October 7, 2010 // Author: David Moceri
Despite its huge user base, Twitter is having a difficult time nailing down how to monetize them. The site’s latest strategy was laid out by COO Dick Costolo during a…
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