Companies Struggle to Keep Social Media Content On-Message – eMarketer

Published: October 1, 2010 // Author: David Moceri

Marketers and other corporate communications professionals may sometimes feel they have a thankless task: carefully craft messages about their company’s thought leadership, social responsibility effor via Companies Struggle to Keep…

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Giving Affluents the Luxury Treatment Online – eMarketer

Published: September 30, 2010 // Author: David Moceri

Affluent consumers are the primary shoppers for many different online product categories and retailers, and their influence on ecommerce sales in general is heavy. Households with incomes of at least…

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22 Social Media Marketing Management Tools

Published: September 29, 2010 // Author: David Moceri

With every online marketing channel and discipline, there must be tools to make the task of marketing more efficient and effective. Social Media Marketing is no different. Over the past…

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5 Basic Tips for Video Optimization

Published: September 29, 2010 // Author: David Moceri

If you’re attempting to improve search rankings for your web pages, these days it’s no longer an option not to optimize digital assets. With search engines incorporating video, images and…

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5 Instant Search Engines & the Mash-up

Published: September 29, 2010 // Author: David Moceri

Imitation is the sincerest form of flattery and on the social web, that flattery goes one step further, often in the form of a mash-up. Google has launched a variety…

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B2B Online Marketing Trifecta: Content, Social Media & SEO

Published: September 29, 2010 // Author: David Moceri

B2B Marketing offers a variety of choices for reaching customers wherever they are in the buying cycle.  Make no mistake, buyer behaviors towards information discovery, consumption and sharing online have…

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Recipe for Blogging Success at BlogWorld New Media Expo

Published: September 29, 2010 // Author: David Moceri

Marketers like formulas and what better metaphor for successful online marketing with blogs than a recipe? At the upcoming BlogWorldExpo conference in Las Vegas, I’ll be giving my recipe for…

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