How to Create Social Media Business Guidelines

Published: September 27, 2010 // Author: David Moceri

Social media policies and guidelines provide your business a framework to carry out your social media strategy and implement your social media tactics. They can also have a direct impact…

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How to Use Facebook and Twitter to Drive Traffic to Your Retail Shop

Published: September 27, 2010 // Author: David Moceri

I’m always surprised at how few retail spaces take advantage of Twitter and Facebook (yes, there are exceptions). The costs are low, the risks are manageable and your customers are…

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5 Ways to Develop Meaningful LinkedIn Connections

Published: September 27, 2010 // Author: David Moceri

Are you on LinkedIn?  Did you setup an account there years ago but rarely leverage your contacts?  Perhaps you’re a LinkedIn regular, but you want to take your your efforts…

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Twitter co-founder speaks with Ball State students on evolution of social media

Published: September 27, 2010 // Author: David Moceri

Interesting fact about the Twitter co-founder who visited campus Friday: He never finished college. And his name isn’t even Biz; it’s Christopher Isaac. A leader in social networking, Biz Stone…

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Retargeting Used by Marketers for Cost-Effective Brand Lift – eMarketer

Published: September 27, 2010 // Author: David Moceri

According to a study by comScore and ValueClick Media, the display ad placement strategy with the most brand lift is retargeting.While display ads may once have been considered primarily a…

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Consumers Force Retailers to Adopt Social Strategy – eMarketer

Published: September 24, 2010 // Author: David Moceri

For most web users, online shopping is not a fully social activity. A few leading-edge retailers have begun allowing transactions to occur on sites like Facebook, but social media users…

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The Continued Rise of Blogging – eMarketer

Published: September 23, 2010 // Author: David Moceri

Social networks and microblogs have in recent years nudged blogging off the social media pedestal. For some consumers, who have more communication tools at their fingertips than they did a…

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