Live TV Losing Younger Adults – eMarketer
Published: September 9, 2010 // Author: David Moceri
As timeshifting and web viewing have both increased in importance in recent years, live TV has generally lost out to what viewers consider more convenient media. According to a report…
The Thin Line Between Liking a Brand and Liking Its Social Marketing – eMarketer
Published: September 8, 2010 // Author: David Moceri
Several studies have shown that while social brand followers are interested in deals, they have other reasons to connect. Many also want to stay up on the latest news or…
Google Maps âSponsored Map Iconsâ Test Comes To U.S.
Published: September 7, 2010 // Author: David Moceri
Google Maps âSponsored Map Iconsâ Test Comes To U.S..
Official: Google Experimenting With Four Ads Above Search Results, In Mortgage Searches
Published: September 7, 2010 // Author: David Moceri
Official: Google Experimenting With Four Ads Above Search Results, In Mortgage Searches.
Social Networking Doubles Among Boomers and Seniors – eMarketer
Published: September 4, 2010 // Author: David Moceri
Older web users are flocking to social networks, according to a May 2010 Pew Internet via Social Networking Doubles Among Boomers and Seniors – eMarketer.
What Retailers Need to Know About Online Holiday Shopping – eMarketer
Published: September 2, 2010 // Author: David Moceri
Despite signs that the economic recovery is losing steam, the outlook for online holiday sales remains positive. Still, the uncertain economy does pose complex challenges for retailers’ holiday season via…
Mobile Devices a Must for Millennials – eMarketer
Published: September 2, 2010 // Author: David Moceri
More than 79% of Americans have a mobile phone as of 2010, according to eMarketer estimates, making them a highly personal third screen in just about everyone’s pocket.But when asked…
