Brands and Consumers Create Value Together – eMarketer

Published: July 26, 2011 // Author: David Moceri

Collaborating from idea generation to customer service. In today’s participatory culture, customers want meaningful relationships with the brands they care about. Innovative companies are rising to th via Brands and…

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Do Daily Deals Encourage Repeat Business? – eMarketer

Published: July 19, 2011 // Author: David Moceri

Companies are skeptical about the long-term payoff of daily deals. While daily deals become increasingly popular with consumers, there is conflicting information about whether such offers are worth it via…

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The Divergent Demographics of Groupon and LivingSocial – eMarketer

Published: June 27, 2011 // Author: David Moceri

Targets, advertising strategies vary. Daily deal sites Groupon and LivingSocial saw their audiences approximately triple in the year to April 2011, with gains of 250% and 182%, respectively, accordin via…

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Groupon and the Online Deal Revolution – eMarketer

Published: June 14, 2011 // Author: David Moceri

Digital coupons put a new spin on an old marketing tool. While the vast majority of coupons are still clipped from Sunday newspaper inserts, digital coupon usage is growing rapidly….

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Online Coupons Reach Nearly Half of Web Users – eMarketer

Published: June 7, 2011 // Author: David Moceri

88.2 million US adults will redeem an online coupon this year. A digital revolution in couponing coupled with the belt-tightening of the recession have combined to make coupons cool among…

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Teens Slowly Increase Online Shopping – eMarketer

Published: April 27, 2011 // Author: David Moceri

Internet a big influence for apparel shopping, though not a major destination. Apparel accounts for more of US teens’ spending than any other category, but for most teens, shopping for…

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Article – eMarketer

Published: April 15, 2011 // Author: David Moceri

    Fees help overcome slowing penetration rate. The market for leisure and unmanaged business travel has had a tough few years, but a rebound is under way. Online sales…

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Article – eMarketer

Published: April 13, 2011 // Author: David Moceri

Overcoming the challenges can bring efficiency and performance. Search and display bring distinct strengths to the marketing table and typically complement each other. Too often, though, separate, sil via Article…

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Article – eMarketer

Published: April 13, 2011 // Author: David Moceri

Most read deal emails and newsletters every day. The hype around daily deal websites and mailings, and the rush of established online companies like Google and Facebook to get into…

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TV Ad Spending Largely Unaffected by Growth Online – eMarketer

Published: March 29, 2011 // Author: David Moceri

eMarketer helps companies understand the internet by publishing internet market research, statistics and objective analysis on internet marketing, internet advertising, online trends and online demographics. via TV Ad Spending Largely…

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